eCommerce-Personalized Gifts for Special Occasions

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$3,300,000 $2,261,007

Retail: E-Commerce, Retail Websites

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RE: eCommerce-Personalized Gifts for Special Occasions Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $3,300,000
Annual Revenue: $2,261,007
Net Profit: Not Disclosed
Cash Flow: $764,828
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2005
Employees: 7
BBN Listing #: 572959418
Broker Reference #: WC 2695

Email or Print Listing

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Business Overview:

Website Closers® presents an eCommerce business that provides Personalized, Engraved Ornaments, successfully combining two massively popular consumer trends: The desire for creative gift giving around the holidays, and the increasing appeal of personalized gifts across a wide swath of categories. This company is the perfect example of how innovative trends in holiday gift designs can lead to highly receptive buyers, earning repeat customers and glowing 5-star reviews for their Customized Holiday Ornaments. The message from their customers is clear: This brand has become a go-to online shop to find personalized ornaments for any occasion. Whether a buyer is looking to provide a gift for family members, their children, or even pay tribute to the beloved family pet, this brand offers uniquely designed products that keep buyers coming back for more.

Designed in-house, the more than 1,000 SKUs carry their own proprietary branding to drive exclusive demand. Amazon has become a particularly effective sales channel and now represents 75% of sales, giving this brand a strong foothold among the millions of customers using that site. Sales soar during the fourth quarter for this decked-out holiday retailer, and the company can earn up to 85% of yearly gross profits within a couple of months. Their festive, personalized designs have made this company a favorite not just of individual buyers looking for a memorable holiday gift, but also retailers eager to put these SKUs on their shelves.

The highly profitable nature of this business has given this brand the cash flow it needs to move beyond the holidays and focus on opportunities to develop personalized items that are not specific to Christmas, such as piggy banks and tabletop décor, which enable them to continue both DTC and B2B sales long after Christmas has come and gone. In fact, the brand is now focusing on developing additional products that are not seasonal, but are targeted to special occasions such as weddings, baby showers, buying a new home, engagements, Mother’s Day and Father’s Day. With a huge catalog of gifts to offer customers, these new SKUs enable the company to shift sales away from a seasonal peak to year-round recurring revenues.

This company has been operating for 17 years, initially as a retailer, and then through eCommerce for the past 5 years. Impeccable service and great prices on quality ornaments have given them the reindeer power needed to become a leader in the eCommerce custom ornaments sector. Rising sales have made this website a global company, and their reach now extends through North America and across Europe. This is not a hobby business that opens in November and shuts down in January—Like Santa’s workshop, this operation preps for the Big Night year-round.

With products sourced entirely within the U.S. (one main supplier accounting for 80% of their products), the company stocks its SKUs and makes 30 shipments a day during the offseason – numbers that soar to 3,000+ daily shipments around the holidays. They maintain up to $200,000+ in inventory, and reorder numerous times a year. With an Average Order Value of $20, sales are soaring and the company has around 100 SKUs that have been best sellers and account for 70% of sales. Their key demographic is women aged 30 and older, as well as family-oriented consumers eager to find unique gift items they can’t purchase elsewhere, ensuring memorable gifts for their loved ones.

In fact, today, this brand is the largest known retailer of their special niche on Amazon and Esty. The development of several key marketing strategies has been a cornerstone of their success. PPC ads have helped drive sales on both Amazon and through spends on Google to direct customers to their Shopify website. Ads are also run on the brand’s Facebook page where they enjoy 3,400+ followers in their demographic niche. The also utilize Instagram, Twitter, and Pinterest, but more active campaigns on these outlets could yield greatly increased engagement. With an email database of 25,000+ subscribers, email marketing has played a huge role in their outreach for new customers while the blog has assisted with SEO and boosted organic traffic.

As a company that has mastered the holiday gift niche, this brand has phenomenal growth potential. Considering their great success with marketing products in Europe, there’s an avalanche’s worth of opportunities to be reaped by expanding onto Amazon’s platforms in further regions of Europe, Mexico, Australia, and other countries, since personalization is just as popular among customers outside of the U.S. Like a snowball rolling down hill, they could also continue to build sales momentum by expanding onto additional eCommerce websites such as Wayfair, eBay, and Walmart.

Expanding existing digital marketing strategies presents another excellent haul of opportunities. A regular email newsletter would certainly attract more customers and could be used to launch new products, run promotions, and offer upsells. The company’s large email database is ideal for that. Implementing higher PPC ad spend on both Amazon on Google, having their website fully optimized for SEO keywords to boost their rankings in search engines, starting an influencer campaign on their social media accounts, and getting their top SKUs listed in popular published Gift guides would all help this already flourishing business become evergreen year-round.

While the company markets holiday and non-seasonal gifts, customization is really one of their key selling points. That’s a crucial factor in this company’s success, both their past and as they look toward the future. Studies indicate that customization is going to be one of the top eCommerce trends, and a dominant one, in 2022. Product customization has become increasingly important in the eCommerce sector, and one of the industry’s developing technical trends as an ideal way to cater to today’s buyer needs and specific tastes. Personalization is also helping brands build customer loyalty, and this brand’s rave customer reviews make that all too clear.

This is a terrific opportunity to take ownership of a company that is shifting from one that peaks highly during the holidays to one with potential to become a top performing gift site year-round. As new SKUs come online, this brand’s fantastic reputation with its loyal customer base and good word of mouth referrals are likely to make them a leading contender as gift giving champions.

This Company is Represented by:

Website Closers
Tech, Internet & eCommerce Business Brokers
WC 2695

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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