Amazon FBA ECom Brand | Equipment Covers

Business Overview:

WebsiteClosers® presents a 9-year Amazon FBA eCommerce Brand specializing in Premium Outdoor Protection Gear and Equipment. This company has grown through strong demand across Amazon’s US and Canadian marketplaces, supported by more than 15,000 five-star ratings and a proven record of leading multiple sub-categories. Their product line includes 8 core parents and 21 total child SKUs, each shaped through long-term supplier relationships and consistent quality control. Their catalog is built on an 8-year production partnership with a factory rated 4.8/5 on Alibaba, offering stable capacity, repeatable quality, and dependable lead times of 45 days for production and 30 days for shipping.

The brand operates almost entirely through Amazon, where about 90% of inventory moves through Amazon’s logistics network. Their focus on Sponsored Product and Sponsored Display Ads has delivered strong results in the U.S. & Canada, and a customer acquisition cost below $6 across both markets. The Canadian storefront grows steadily and provides a clear path for a buyer who wants to expand further without major changes to operations.

When top sellers fall out of stock, rankings drop, paid performance dips, and sales become lumpy. When inventory stabilizes, the brand quickly regains leadership positions, reflecting strong shopper trust and category authority. Their market is within the global outdoor equipment space, valued at $56.8 billion in 2024 and projected to reach over $94 billion by 2033, with a 5.8% CAGR. Demand remained strong after the pandemic spike, helping the brand maintain steady volume through 2021–2024.

Key Valuation Points
• 9-Year-Old Amazon FBA Company
• 97% Revenue from Amazon Sales
• #1 Position in Multiple Sub-Categories
• 15,000+ 5-Star Reviews
• 8 Core SKUs
• $94 Billion Market Potential by 2033
• 8-Year Supplier Partnership

The seller has 28 additional, fully sampled and qualified SKUs ready for launch, including line extensions across grill, generator, and fire pit covers. Multiple national retailers, including Home Depot, Lowe’s, and Tractor Supply, have shown interest, giving a buyer immediate access to channels beyond Amazon. Off-Amazon marketing has barely been touched, even though the brand already ranks first organically on Google for important non-branded searches. This leaves room to grow through Google SEM, Walmart.com, and direct-to-consumer sales on Shopify. Their customer file includes over 23,000 emails and a buyer list of 145,000, setting the stage for retention-driven marketing campaigns.

This business represents a compelling acquisition opportunity, offering a solid foundation built on premium product offerings, strategic supplier relationships, and a dominant market presence. With the outdoor gear market poised for significant growth in the coming years, this brand is well-positioned to capitalize on expanding its market share and exploring new avenues for growth and profitability.

Contact WebsiteClosers® today to explore this exciting opportunity and leverage the brand's well-established market position.

WC 3875

Contact the Seller:

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button (above Quick Facts) and when you are done searching and have made all your selections, simply click on the REQUEST FREE INFO button at the bottom of this page.

Reason for Selling:

Additional Details:

Relevant Links:

• View more Florida businesses for sale
• View more Businesses For Sale in the same industry
• Sell a business online
• Find a business broker