Florist and Real Estate for Sale

Not Disclosed, WI


Asking Price: Annual Revenue:
$215,000 $229,658

Retail: Florists, Gifts, Cards, Books


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RE: Florist and Real Estate for Sale Broker: Patrick McAdams

Quick Facts

Asking Price: $215,000
Annual Revenue: $229,658
Net Profit: Not Disclosed
Cash Flow: $39,140
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: $160,000
Year Established: 1981
Employees: 5
BBN Listing #: 19304955
Broker Reference #: 4102-15828

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Business Overview:

Full service floral shop that offers in store sales and delivery. They have an extensive online presence and take many of their orders thru email and online. This also includes the real estate on a prime corner with extra land and parking. This floral shop has been established since 1981 and is well known in the community. They purchase their flowers direct from South America growers and do not go through a distributor. This gives them excellent quality, allows for lower prices and longer lasting flowers/arrangements.

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Property Features and Assets:

The lot is .238 acres at a prime intersection. The building is approximately 1,200 Square Feet. They have plenty of parking (the entry is off the side of the building). Approximately 20,100 cars drive by each day (according to WI DOT TCMap). They have a large cooler (20' x 20' to hold a large amount of inventory). Assets= $160,000

Market Competition and Expansion:

Increased external competition from both e-commerce channels and supermarkets have led many consumers away from industry operators, due to convenience and favorable pricing. As a result, IBISWorld expects total industry revenue to decline an annualized 1.9% during the five-year period, totaling $6.0 billion in 2020. This annualized decline includes an expected 6.2% contraction in 2020 alone, when the steady decline is expected to be amplified by an economic slowdown as the result of the COVID-19 (coronavirus) pandemic that broke out earlier in the year. "The Online Flower Shops industry (IBISWorld report OD5069) has continued to gain popularity due to its favorable pricing and convenience. These retailers enable consumers to purchase floral products online; however, sales from these operators are not included in this industry due to a lack of retail locations. Although these platforms have traditionally paid industry operators to fulfill orders, a large portion of e-commerce players are becoming direct-to-consumer (DTC) service providers, removing the need for retail florists. Although industry profit, measured as earnings before interest and taxes, has increased over the past five years, this was largely a result of decreases in other expense categories. As a result, continued demand encroachment from online retailers is expected to hamper any continued profit growth moving forward. Over the coming five years, industry demand is expected to continue its steady decline, as external competition intensifies. Although overall demand for flowers will likely increase with improving macroeconomic conditions, supermarkets and online retailers are anticipated to play an increasingly larger role in supplying industry products for consumers. These operators tend to leverage size and scale when negotiating purchase prices, enabling them to pass on savings to consumers in the form of lower unit prices. Further, general e-commerce sales are expected to increase at an annualized rate of 20.5% during the five years to 2025, underlining the continued adoption of these platforms. Overall, IBISWorld expects industry revenue to decline at an annualized rate of 2.0% during the period, totaling $5.4 billion in 2025. Similarly, demand contraction will precipitate similar declines in areas such as industry employment, establishments and the total value of wages." There are a few other local florists in the area, they also compete against local grocery stores (Pick'N'Save, Wal-Mart, Aldi, Sendick's, to name a few). The owners had never hired employees to help with the business (other than hiring 1099 employees to deliver during busy seasons) and have topped out at the amount of business they can do. They started to work shorter hours due to age and wanted to spend more time with family. They would focus their efforts to the busy times (Valentines Day, Sweetest Day, Homecoming, Mother's Day, Prom, Thanksgiving, Christmas, etc.). They turn away business because of a lack of time and labor. Since a majority of their business is from deliveries, a new owner will want to capitalize on expanding their arrangement creation and delivery capacity so they can grow. The current owners do not do weddings or other special events which is a huge revenue stream in this industry.

Reason for Selling:

Owner Retirement.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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