Business Overview:
When the business first opened more than 3 decades ago, the only services offered were carpet and upholstery cleaning and dyeing. After several years mastering these services, the owners learned that customers were interested in using one service provider for their cleaning needs.
By offering a broad range of recurring and one-time cleaning services, the business became the go-to service provider for a range of large apartment complexes and residential customers in the Gainesville-Ocala area.
The business provides a wide range of cleaning services including carpet cleaning, tile cleaning, flood control, stain removal, air duct cleaning, and trauma scene cleaning. Offering an array of complementary services set the business apart from competitors who offer just a subsection of the services offered by the business. These services generate considerable revenues and deliver strong margins, owing to the owners and their team’s ability to efficiently train and staff their crews. Together, the business’ array of service offerings makes for a profitable, stable cleaning operation.
The broker of record for this transaction is Jon Nesbitt, FL License #3293538.
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Property Features and Assets:
The business is home-based.
Market Competition and Expansion:
Marketing
The new owner can easily build out a robust marketing platform that includes an online lead capture tool, estimating software, and high-quality depictions of all services provided. This would include utilizing new marketing channels like paid search and building out a Customer Relationship Management platform (CRM) for marketing purposes. This would all for new and creative direct email campaigns and mailer campaigns for prospects.
One option to expand the marketing could be to hire a full-time marketing and sales associate to create campaigns and help drive new leads to the business. Otherwise, there are numerous marketing and sales agencies in the Gainesville-Ocala area, some of whom are headquartered in properties serviced by the business, that could assist the new owner in marketing and outside sales motions.
Upsell Ancillary Service Offerings
The business currently owns an assortment of mold remediation and hazardous waste removal equipment and has a well-trained crew. The most reliable and efficient way to grow the business would be to market these ancillary services into the existing customer base. Customers often don’t know the full extent of the business’ service offerings, which are far broader than competitors. With certified employees and high-quality equipment, there is a huge opportunity to offer these “ancillary” services (like hazardous waste cleanup and mold remediation) to existing clients.
Reason for Selling:
Retiring
Additional Details:
- The property is owned.
- The owner is not willing to train/assist the new owner.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity.
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