Health & Wellness Brand in Dietary Suppl. Vertical

Relocatable, NA


Asking Price: Annual Revenue:
$1,200,000 $1,928,505

Retail: E-Commerce, Retail Websites


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RE: Health & Wellness Brand in Dietary Suppl. Vertical Broker: Ron Matheson
Owner Financing is Available!
Negotiable

Quick Facts

Asking Price: $1,200,000
Annual Revenue: $1,928,505
Net Profit: Not Disclosed
Cash Flow: $244,947
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2017
Employees: 2
BBN Listing #: 735959418
Broker Reference #: WC2394

Email or Print Listing

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Business Overview:

WebsiteClosers® presents an exciting Health & Wellness eCommerce Brand that uses proprietary formulas to corner the market for Nutritional & Dietary Supplements. The first thing you notice about this amazing target is its transformative brand appeal, high-quality Instructional Videos, and professional packaging. This business has carved out a niche within this industry to create a line of Dietary Supplements to assist with Boosting Metabolism, Craving Suppression, Immunity Boosting & Recovery.

The company was originally launched by a group of Beauty & Fitness experts to build highly potent, concentrated formulas that actually work for consumers. And the amazing response that they have achieved with consumers says it all. The scientific methodology and innovative formulas backed by clinical research has together created a formative brand that is growing in popularity and has the foundation necessary to begin focusing on worldwide adoption and scale.

Sales are currently conducted on multiple platforms, including Amazon.com, where all SKUs have been labeled a top seller in multiple categories. The business’ success on Amazon enables them to expand internationally using their awareness and proof of concept for an easier expansion.

The global dietary and nutritional supplements market was valued at $140.3 billion in 2020 and is projected to continue growing by 8% annually through 2028, driven by increased awareness of personal health and wellbeing and by the convenient way these products can be purchased online and without a prescription. This company has become a leader in their niche field by marketing all-natural products that are simple to take and provide substantial health improvements. Within the past few years, the company has received stellar reviews from customers who say the supplements worked as promised, empowering them to make better choices about what they eat and to avoid binge eating.

The brand has experienced vibrant sales across multiple platforms, including their own Shopify website, Amazon, Walmart, and eBay. With a solid track record for D2C sales of an entirely original and trademarked set of products, this company is in a terrific position to scale quickly by expanding into retail and the wholesale market. B2B sales could become a far larger share of this brand’s gross revenues by strategically targeting health food stores, vitamin retailers, health and fitness centers, GMC chains, drug stores such as Walgreens and CVS and any other brick and mortar store that markets health supplements. The company’s enormous sales to customers should be more than enough to convince retailers of the opportunities they would have by getting these unique products on their shelves.

Launched in 2017 to provide customers with all-natural products that target unhealthy weight gain and work to improve gut health and boost energy while decreasing stress and anxiety, their top selling product, which eliminates cravings for sugary sweets, has become their best seller. All of their products are exclusive formulas that are produced for this brand’s use only, and their SKUs are now sold largely in the U.S., where the ingredients and formulations are done. Their bottles are sourced from China, and the products are manufactured by a single company, exclusively for this brand.

At an average order value of $37, sales are soaring. Their typical customer tends to be a woman between the age of 35-40, with an income between $40,000 and $60,000, coping with weight issues. Sales tend to stay steady throughout the year, although revenues peak during the normal “diet season,” which tends to run from around the end of December when people make New Year’s resolutions to lose weight, through around May.

The company employs multiple marketing channels to promote the products. The company is active on Facebook, where they have 1,330+ followers, and they have an affiliate program that has worked well in the high-demand field of dietary supplements. Their products are also made available through a subscription program at a 20% discount.

This business is fully automated allowing the current ownership to spend only 8-20 hours running the company. Their responsibilities center on marketing, customer services, operations, and accounting. The current owners operate the business on their own, with the use of contractors to handle odd jobs. There are no full-time employees.

The company can handle up to 100 shipments a day, and most orders are conveniently done by Fulfillment by Amazon (Prime Delivery). For their top selling supplement, they stock up to 30,000 units, and their average turnover time is around 6 months, sometimes longer, with new orders for inventory placed twice a year.

The system is fully in place for a major B2B expansion, but there are other strong scale opportunities open to this brand. One good option would be to expand sales internationally using Amazon’s overseas platforms, including in Canada, the European Union countries, Mexico, and Australia. Dietary supplements are not just popular exclusively in the U.S., and markets in Italy, Spain, the U.K., France, and Germany have all witnessed a surge in demand for different types of immunity-boosting supplements.

The company has unique growth opportunities available through digital marketing as well. Their Facebook page and their affiliates marketing program have both helped drive organic traffic to their website, and the company could expand both, launching onto other popular social media sites, while using video marketing on sites such as YouTube and TikTok.

The company could expand by increasing the number of affiliates who participate in their sales program. Another strong option would be for the brand to launch an SEO program that would include the use of keywords in the product descriptions to improve their ranking in search engines. The company could also launch an educational and informative blog on their website that introduces people to their products and the benefits of using them. Blogs are particularly useful to businesses that market health-related products.

The company has the option as well to continue expanding its SKUs to provide products in different categories. That could be a massive game changer for the company, since their four current SKUs have proven to be top sellers on the world’s largest eCommerce site.

At a time when more and more Americans want to boost their health, get into shape, and eating healthier meals, nutritional and dietary supplements have proven to be an enormously popular way to help meet those goals. That demand is not expected to lessen anytime soon.

In a field that is fiercely competitive and offers customers plenty of different choices for what supplements they can take, this brand has developed their own trademarked brands that address the surging demand for supplements that control the desire to eat sugar-rich products. Their success so far has leveraged just four SKUs shows how desirable their products are to the public.

A highly scalable and hands-off business, this booming weight loss and health supplement company drives tremendous audience interest. This brand is a solid investment with lasting success along with ever-increasing revenue opportunities for any level of buyer.

This eCommerce Brand Represented by:

WebsiteClosers.com
Tech, Internet & eCommerce Business Broker
Listing ID: WC2394

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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