Health & Wellness ECom Brand | Seller Financing

Business Overview:

WebsiteClosers® presents a scaled direct-to-consumer eCommerce business operating in the health and personal care vertical, built around a defensible multi-product funnel architecture that reduces reliance on any single SKU while enabling repeatable product launches. Each product is positioned with its own branded customer journey, supported by dedicated pre-sale education, optimized checkout flows, and monetization layers that materially increase lifetime value. This structure has allowed the business to scale multiple product lines in parallel without dependency on a single hero offer, creating a more diversified revenue profile than typical single-product funnel businesses.

The company has generated over $5.5 million in cumulative revenue across approximately 91,000 customer orders, demonstrating sustained demand and the ability to operate at meaningful transaction volume. Nearly 15,000 repeat purchasers represent a repeat customer rate of approximately 23%, which is notably strong within this category and signals durable product-market fit within an older, higher-purchasing-power demographic. The business controls a proprietary database of roughly 140,000 customer profiles, providing immediate leverage for remarketing, product relaunches, continuity programs, and margin expansion initiatives. Average order value is approximately $61, supported by proven upsell structures and bundled purchase flows that systematically increase cart value without eroding conversion rates.

Key Valuation Points
• Seller Financing Available
• 23.34% Repeat Customer Rate
• 90,000+ Fulfilled Orders
• $5.5M+ Revenue Generated
• $60 Average Order Value
• 140,000+ Customer Profiles
• 30% Margin in Recent Months
• Minimal Owner Involvement

Operations are fully systematized and executed by a lean, remote team with documented workflows across product research, funnel development, creative testing, campaign optimization, and performance reporting. Ownership involvement is limited to light executive oversight and KPI review, making the platform highly transferable to a strategic buyer or financial operator seeking a turnkey digital asset with minimal operational drag. Fulfillment and customer support processes are mature, repeatable, and already functioning at scale, providing confidence that growth can be supported without immediate structural changes.

Near-term growth opportunities are clear and executable. The owned customer database is materially under-monetized and presents immediate upside through improved lifecycle marketing, segmentation, and retention programs. There is demonstrated inbound demand for phone-based ordering that has not yet been commercialized, representing a direct revenue expansion lever. The funnel framework is geography-agnostic and can be redeployed into comparable consumer markets with similar purchasing behavior, while the existing creative and conversion data materially de-risks new product launches. The business has built a deep internal library of validated funnels and campaigns that can be reactivated or cloned to accelerate revenue growth without materially increasing testing spend.

This opportunity is well suited for a strategic eCommerce operator, performance marketing group, or private buyer seeking a scaled digital platform with diversified revenue drivers, documented systems, and immediate levers for growth and margin expansion.

The seller is offering significant Seller Financing. Contact WebsiteClosers® today to evaluate this established eCommerce business and explore how it can be leveraged as a scalable acquisition platform.

WC 3939

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