Home & Office Decor - Mfg W/EComm & Catalog Sales

Business Overview:

A fully integrated print catalog and e-commerce company that markets professionally designed and easy-to-maintain silk floral arrangements, artificial plants, and trees. The company utilizes a proprietary design and assembly process to differentiate itself from its competitors in the artificial plants and flowers segment of the home decor industry. These processes have afforded the company a repeat purchase rate of 37% and a gross margin across all product categories of nearly 80%.

Summary Investment Considerations 
* The company is a well-known online and catalogue retailer of floral arrangements.
* Provides a highly differentiated offering of custom silk floral arrangements and artificial plants and trees.
* Uses a combination of catalogue and online marketing to sell direct to consumers and business. 
* Owns a growing database of over 400k customers, 37% of which have been repeat buyers to-date.
* Had a catalog circulation of 3.2M in 2022
* Has a 43,000 square feet warehouse and assembly facility in the Midwest.
* Founders are looking to sell and fully exit the business after a transition period.

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Additional Details:

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