In-Room Hotel Concierge Book in North Florida

Relocatable, FL
St. Johns County


Asking Price: Annual Revenue:
$49,000 $77,000

Services: Transportation - Trucking, Rail, Transit


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RE: In-Room Hotel Concierge Book in North Florida Broker: Ken Yarbrough

Quick Facts

Asking Price: $49,000
Annual Revenue: $77,000
Net Profit: Not Disclosed
Cash Flow: $35,000
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 20
Employees: 2
BBN Listing #: 4320344
Broker Reference #: 3640

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Business Overview:

The Company produces a hard-bound, concierge book that is distributed within hotel rooms throughout St. Johns County, Florida. The activities of the owner involves writing, or contracting to have written, articles of general interest to visitors and vacationers to the area. Recent articles include Fishing In Northeast Florida, Waterfront Dining Opportunities, Wedding Venues, Northeast Florida Sporting Events, History of the Players Championship and more. The company distributes the magazine each fall to approximately 5,200 hotel rooms throughout the St. Johns County area. Hotels sign off on delivery, but are not charged for the books, or are there contracts required. Revenue is derived through the sale of advertising which supports the company’s operations. Advertising rates are set by the owner and a rate card is attached as Exhibit A. Company currently prints 6,500 copies of GUEST Advantage In-Room book. The business makes an excellent opportunity for a semi-retired individual to work part-time within the enjoyable Florida tourism industry, or for a current magazine publisher or advertising/marketing focused company to add to an existing portfolio.

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Market Competition and Expansion:

The magazine competes with other media within the northeast Florida for advertising. But, currently, there is no other in-room hotel book in St. Augustine. GUEST Advantage focuses it’s content exclusively on St. Augustine and St. Johns County attractions at the request of partner hotels. Local competition would include newspapers, radio stations, billboard companies, other magazines such as Folio Weekly, - First Coast, St. Augustine SOCIAL and Restaurant Times. The companies strengths lie in the size and location of the territory, and the strength of tourism numbers in St. Johns County. St. Augustine entertained 6,301,000 visitors in 2017, 82% of those came for vacation or leisure. 43% came from farther than 500 miles away. 63% stayed one or more nights in hotels or B&Bs. The average stay was 2.6 nights. $559, 000,000 was spent on restaurants and drinking establishments and $393,500,000 was spent on accommodations. The largest group, 26%, of visitors had household incomes of between $75,000 and $100,000. The next largest group, 24%, had incomes of between $50,000 and $75,000. 7% had incomes in excess of $200,000 or more. 92% of St. Augustine visitors dined in local restaurants.

Reason for Selling:

Retirement

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

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