Niche Established Informative Wide-Area Magazine

Not Disclosed, KY

Asking Price: Annual Revenue:
$290,000 $398,351

Manufacturing: Publishing

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RE: Niche Established Informative Wide-Area Magazine Broker: Erin Bonner, Independent Intermediary Broker

Quick Facts

Asking Price: $290,000
Annual Revenue: $398,351
Net Profit: Not Disclosed
Cash Flow: Not Disclosed
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 1998
Employees: Not Disclosed
BBN Listing #: 13856076
Broker Reference #: EBB1202

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Business Overview:

According to some industry articles, the niche magazine is still in vogue and will continue to be so. This is a wonderful opportunity for a strategic publisher to take the reins of this business and scale it to the next level and beyond. It simply needs a savvy creative fresh entrepreneur with business acumen and social media marketing skills to do so. The social media marketing could be significantly improved, which presents a growth opportunity for the new ownership.

The magazine publishes information that the community yearns for and needs. It has been proven that the public actually reads this publication month after month.

Printing is outsourced. The publisher employs sales, graphics and editorial staff. And part-time contract delivery drivers.

The Company maintains a current, up-to-date, cloud-based database of approximately +/- 2,000 advertisers.

No advertiser account is over 10% of sales. Very few of its advertisers are 1x. Rather, they opt for either 4 x/yr., 6 x/yr., 9 x/yr. or 12 x/yr.

Due to the high confidentiality of this potential sale, a Non-disclosure is required to be signed prior to revealing the exact genre of the magazine, its location, or any other information not found in this ad.

A top-line publication, this niche Kentucky magazine is one that would bring pride of ownership to new principal(s).

2018 Financials

Seller willing to transition new ownership included in the purchase for 60 days. Beyond that, Seller is willing to consult for a fee.

This business is marketed to be sold via an asset transaction vehicle versus a securities vehicle. This listing constitutes neither a solicitation to buy nor an offer to sell securities.

Call or email: Erin Bonner, Independent Transaction Consultant/Business Broker/Business Intermediary for the NDA:.

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Property Features and Assets:

The publication offices could be relocated anywhere in the general area of the current location; or for a strategic buyer, it could potentially be folded into the buyer’s current location.

Market Competition and Expansion:

Very few competitors enjoy the extremely high pick-up rate of this publication, or have the years of quality editorial and graphics and layout as does this business, not to mention repeat client base – many of whom have been consistent advertisers for over a decade. Some competitors have a greater online subscription and client-base – this is an area that could substantially kick up the sales volume if the marketing strategy were to be properly implemented. GROWTH POTENTIAL & EXPANSION - New ownership could develop a more robust online business. There could be significant economies of scale for a strategic buyer. Its primary and ancillary publications could be scaled nationwide.

Reason for Selling:

Partial Retirement and other business interest.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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