Performance Marketing Agency | Insurance Lead Gen

Business Overview:

WebsiteClosers® presents a Performance Marketing Agency that has excelled in Lead Generation for the Insurance sector for 11 years. This business has built a strong presence in the U.S. market, generating 650,000 unique visitors monthly and maintaining a consumer email database with 2 million contacts. With proprietary in-house technology, including a custom-built CRM and an email marketing platform that drives the majority of revenue, this agency operates as a fully turnkey solution with a lean, highly skilled team.

The business utilizes a range of channels, including email marketing, social media marketing, and display advertising, to deliver exceptional results for its clients. The company maintains long-standing relationships with advertisers, with contract values ranging between $100,000 and $250,000 annually. Their in-house staff manage every aspect of operations, from campaign strategy and traffic generation to data acquisition and client reporting. With no need for outside contractors or working capital requirements, this business delivers a 56% profit margin while keeping overhead costs low. Their experienced tech and marketing teams ensure reliable, consistent results, positioning this agency as a trusted partner for advertisers seeking performance-based outcomes.

Key Valuation Points
• 11 Years in Operation
• 650,000 Unique Monthly Visitors
• 80% Revenue from Email Marketing
• 2,000,000 Email Contacts
• 56% Profit Margin
• $100k-$250k Annual Contract Size
• Proprietary CRM and Email Platform

The company ensures seamless daily operations, encompassing campaign management, technological advancements, and client satisfaction. The business benefits from low recurring costs and high-profit margins, presenting a turnkey operation ready for acquisition. Weekly content updates, delivered through a dedicated blog, help maintain authority and engagement within the insurance niche.

Growth opportunities are abundant. A new owner could expand into adjacent verticals, such as home warranty or personal loans, build direct carrier relationships to secure larger marketing budgets, and strengthen paid traffic channels, including Google PPC and social media advertising. Developing a dedicated call room to handle inbound and outbound transfers could also increase lead flow and further boost revenue. These avenues remain largely untapped, leaving significant room to scale in a market worth over $200 billion annually. This marketing business is a prime acquisition opportunity for investors aiming to enter or expand within the performance marketing industry.


WC 3781

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