Keto Subscription Box Brand | 2,260 Active Subs

Business Overview:

WebsiteClosers® presents a highly profitable, 10-year-old Subscription Box Brand serving the growing Keto lifestyle market within the health and wellness space. This brand has become a category leader by consistently delivering curated, keto-friendly products to a deeply loyal subscriber base. With over 2,268 active subscribers and an average customer lifetime of 7 months, the company boasts stable, recurring revenue and low churn (14%) in a vertical that continues to gain traction with health-conscious consumers.

Operating under a streamlined and efficient model, this business has built a high-margin engine centered around monthly subscription boxes priced between $39.99 and $44.99. Each box contains 10 to 14 premium keto snacks, hand-selected for quality and alignment with low-carb diets. The brand is further differentiated by an exclusive subscriber-only eCommerce marketplace, where customers can reorder favorites from previous boxes—creating an additional revenue stream and reinforcing customer loyalty.

The company’s fulfillment is handled by a reliable third-party logistics partner, allowing the owner to remain largely hands-off. Current operations are lean and scalable, with minimal overhead and a product sourcing strategy that taps into a network of more than 150 keto-focused CPG brands. These supplier relationships present a clear path to launch private-label product lines, expand margins, or build a high-converting affiliate and advertising model within the niche.

Key Valuation Points
• 10+ Years in Business
• 1,719 Recurring Subscribers
• 2,268 Active Subscribers
• 95% Revenue from Subscription Model
• 14% Annual Churn Rate
• $45 Average Order Value
• 30,000 Monthly Website Visitors
• 190,000 Email Contact List
• $90 - $150 Customer Lifetime Value
• $60 Customer Acquisition Cost
• 121,000+ Instagram Followers

Despite its tenure and brand equity, the business is still early in its digital marketing lifecycle. With a customer database of 190,000 email contacts and 121,000 Instagram followers, the brand has substantial room to expand through more aggressive email marketing, paid media, influencer partnerships, and affiliate campaigns. Paid traffic has thus far been limited to bottom-of-funnel Meta ads, yet customer acquisition costs remain modest at $60, with a lifetime value of $150. An operator with experience in performance marketing or DTC optimization could unlock major scale quickly.

The company’s private subscriber marketplace has strong potential to evolve into a broader eCommerce destination. Opening this channel to non-subscribers and driving traffic through SEO, paid ads, and strategic email flows could rapidly grow average order volume and increase conversion rates. Similarly, there is a lucrative opportunity to monetize existing brand partners via co-branded campaigns, email promotions, or bundled influencer packages, turning the business into a two-sided platform.

This is a compelling acquisition for any buyer seeking a predictable, subscription-based revenue stream supported by a loyal, health-focused customer base. It’s also an excellent fit for an eCommerce operator looking to scale a product-rich platform in the wellness or specialty food space. With limited owner involvement, strong supplier relationships, and ample white space across marketing, private label, and marketplace development, this brand is well-positioned for its next phase of growth.

Contact WebsiteClosers® today to explore this exceptional business opportunity.

WC 3768

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