Lead Generation for Consumer Brands

Relocatable, NY
Kings County

Asking Price: Annual Revenue:
$195,000 $551,942

Technology: Business Services (B2C)

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RE: Lead Generation for Consumer Brands Broker: Seller of Business
Owner Financing is Available!

Quick Facts

Asking Price: $195,000
Annual Revenue: $551,942
Net Profit: Not Disclosed
Cash Flow: $98,008
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2012
Employees: Not Disclosed
BBN Listing #: 705817787
Broker Reference #: 13569

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Business Overview:

This group of websites and related social pages drive annual recurring revenues by selling leads to Fortune 500 Brands. Annually, the network generates 2 Million+ leads per year and the leads are sold to prominent consumer brands. The sites draw in a very wide cross-section of consumers, making it perfect for acquiring low CPA traffic and driving them to higher-value offers. The social media accounts, search engine traffic and built-up databases of email and push subscribers continue to provide revenue opportunities every day based on its ability to send them ads and monetize them.

This company has operated as a part time business, averaging 20 hours per week monitoring the daily dashboard, optimizing CPA and EPL for traffic sources, and procuring advertisers and traffic sources. There is an Ops team that builds and manages 80% of all campaign builds. The company has a List of 500+ Lead Buyers who are actively buying leads and can be placed into the existing path via the Ops team that are willing to continue on with a new owner.

This is a completely digital business, which can be run remotely from anywhere in the world with internet access and has plenty of room for expansion. The email list grows at 50,000 subscribers per month, giving the owner tremendous upside to monetize direct email sends. Scale opportunities include buying traffic from email providers and exploring social media.

Key Benefits
• The ability to expand into most major Lead Verticals based on the massive 1.5 million+ records of data to be used for data sales, retargeting, future advertising and related or future businesses
• 430,00 PUSH Notification Subscribers
• Custom Facebook Chatbot
• 100+ Ad Creatives developed for Video, Social, Display, and Landing Page Banners that have been optimized over 2 million visitors
• 100% Content Automation
• Content Advertising Tracking Template
• Social Media Pages with ~240k Followers
• Large active Email List
• 250k+ visitors have gone through the registration path in 2020
• 2 Million+ inactive email leads that can be reactivated
• Automated Email Marketing Newsletter
• Custom Profit & Loss Dashboard
• New Platform Architecture completed in 2020 provides increased scalability
• About 229,000 searches/month for the keywords of the domain name.

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Market Competition and Expansion:

COMPETITION This company is one of the few players in the space that has taken full advantage of Google and Facebook ad buys, which can scale further and are more automated than the traditional, relationship ad buys on which most of its competitors are focused. GROWTH AND EXPANSION Ideas for future growth include launching an industry-specific website which could increase revenue per lead, email marketing utilizing the large email lists, direct monetization of the 100,000 unique visitors/mo. that are opting into push notifications versus using the current partner, integrating a call center and finding data buyers that do not impact the existing revenue streams.

Reason for Selling:

Pursue Other Interests

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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