Leading Yoga App With 10 Years Of History

Business Overview:

Available for acquisition is one of Europe’s top yoga apps, launched 10 years ago, now with over 1 million downloads. Recognized by Apple as one of the best Health & Fitness apps year after year, the founders have built a strong reputation for quality and authenticity. With an extensive library of over 1,000 yoga videos in English, French, Italian, and German, this app offers one of the most comprehensive collections of professionally guided yoga sessions in Europe. All the content is created in collaboration with certified yoga teachers, ensuring a high level of expertise and accessibility.

The business operates on a recurring subscription model, and is sold through the App Store, Google Play, and Stripe. Users love the app, consistently rating it 4.6/5 on average. Whether users are beginners or experienced yogis, this app provides a structured, inspiring, and immersive yoga experience designed to support well-being and mindfulness.


Highlights & Key Assets:
o Content library of over 1,000 yoga videos in English, French, Italian, and German
o 34,000 email list (subscribed audience, 565,000 contacts total)
o High quality app, featured many times by Apple
o Over 1 million downloads
o Average rating: 4.6/5 (with over 15,000 five-star ratings)
o Available on iOS (universal), Android and Web
o Active subscribers: 4,436 (as of March 28, 2025)
o DAU/MAU: 900/12000
o Year-over-year retention rate: 63% on iOS (66% in top market, based on last year's average)
o Free trial conversion rate: 56% on iOS (67% in top market, based on last year's average)
o iOS organic downloads vs Paid UA:
- 40% organic downloads via App Store Search
- 31% organic downloads via App Store Navigation
- 27% downloads from Paid UA
o Revenue is 60% iOS / 20% Android / 20% Web

Contact the Seller:

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button (above Quick Facts) and when you are done searching and have made all your selections, simply click on the REQUEST FREE INFO button at the bottom of this page.

Reason for Selling:

The owners have been working on this app for 10 years. They have taken it as far as they can on their own with bootstrapped resources and believe it's time for new ownership with stronger marketing capabilities and greater financial resources to take it to a next level of success. While they still see tremendous potential for this app to become the go-to authentic yoga platform for Europe and English-speaking markets, they recognize that realizing this potential requires expertise and investment beyond what they can currently provide. Owners are fine with a non-compete. Kindly ask the seller for more information.

Additional Details:

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