Business Overview:
This full color local area interests and lifestyle magazine has been in print for almost twenty years. Strong and loyal advertiser base enjoys broad five tier distribution model; Distribution in all Harris Teeter and Whole Foods locations; ~400 additional street distribution locations; Direct mail to home values over $250,000 on a rotating basis; all RDU International Airport distribution racks; and online distribution via the companies website. Rotating editorial theme content is popular among readers. Current owner works approximately 30 hours per week. Ad ratio is extremely good at 40% to 60% paid pages. These sales numbers produced with no full-time or part-time sales people.
eNewsletter subscriber count approaching 3,000 individuals. Motivated Seller retiring.
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Property Features and Assets:
Type of Location: Office Condo;
Monthly Rent: $900;
Square Footage: 1,500;
Facilities:
1,500 square foot office condo more than meets the businesses requirements. Includes 5 offices with windows, reception, kitchen and bathroom with shower. Adequate parking.
Market Competition and Expansion:
Competition:
There are other quality lifestyle magazines in this market, but none that have the distribution or circulation of this business.
Potential Growth:
Social media, eNewsletter distribution can be improved and expanded generating additional revenue. Without any question the addition of full-time salespersons would have a material impact on revenue.
Reason for Selling:
True retirement.
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is not a franchise resale opportunity.
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