Market Research Firm

Business Overview:

With a 30+ year track record, this market research firm serves some of the largest buyers of consumer research, particularly in healthcare, CPG, and financial services. This firm has built a strong reputation for delivering deep consumer insights using a proprietary approach that integrates qualitative, quantitative, and behavioral methodologies. They were one of the first market research firms to combine what people feel (System 1: nonconscious) with what people say (System 2: conscious)to provide insights for advertising campaigns, brand research, product development, and customer experiences.

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Property Features and Assets:

Rent 4,755 square feet. Lease expires in 2027 with a four-month break clause.

Market Competition and Expansion:

This firm primarily serves clients in the pharma, healthcare, media & entertainment, and consumer packaging goods industries which are some the largest spending sectors for market research services in the world. Global research revenue has increased 358% since 2009. Most of the current new business comes from repeat clients and referrals so with sales efforts, the new owner can leverage the firm's blue-chip client base, deep industry expertise, and case studies to expand their footprints in healthcare, pharma, and CPG. The company is poised to scale with unique IP, SOP-based workflows and Ai tools.

Reason for Selling:

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