Digital Media Brand | Men's Lifestyle Vertical

Business Overview:

WebsiteClosers® presents Men’s Lifestyle Media Company, created specifically to boost Men’s confidence around Women. They have positioned themselves as a trusted advisor through their innovative approach of providing style and lifestyle guidance from an all-female editorial team, creating a unique brand voice that resonates with their target demographic.

The 15-year-old company stands out by offering a unique perspective in a market often saturated with transactional or generic content. The company has become a destination for men seeking approachable, practical guidance across style, grooming, and lifestyle. With a foundation of credibility and relatability, the brand delivers both depth and entertainment, qualities that resonate strongly with advertisers looking to reach this hard-to-access demographic.

The platform attracts between 150,000 and 200,000 monthly pageviews, with YOY engagement growth of 38% from social media channels. Pinterest alone delivers more than 20,000 outbound clicks monthly, while sessions from Facebook surged 113% in the past year. Mobile traffic accounts for nearly 73% of all visits, showing the site’s adaptability to audience habits. The organic email list of 15,000 subscribers maintains a strong 30% open rate, underscoring its value as both a community-builder and a monetization channel.

Key Valuation Points
• 15-Year-Old Business
• $74 Revenue per 1,000 Impressions
• 200,000 Monthly Pageviews
• 38% Increase in Social Engagement
• 73% Traffic from Mobile Users
• 52.4% Revenue from Brand Partnerships
• 30% Email Open Rate

Content is published consistently, with 4 - 6 articles weekly, including both fresh and refreshed posts. A small but skilled team supports production: two style editors, a lifestyle editor, and a social media coordinator who maintains a steady publishing cadence across Pinterest, Instagram, and TikTok. The founder currently oversees editorial tone and creative direction, supported by well-documented SOPs that allow for a seamless handoff to a new owner.

Significant upside exists for the right buyer. A new owner might need to expand their underdeveloped affiliate channel with curated product drops, SEO-optimized roundups, and platform integrations such as Amazon Storefronts or LTK. There is also an opportunity to syndicate content to larger platforms, such as MSN, Yahoo, and AOL, to drive traffic and boost ad impressions. Monetizing the highly engaged email list through newsletter sponsorships, premium subscriptions, or shoppable content features. Introducing paid marketing campaigns, particularly on Pinterest and Instagram, where organic traction has already proven strong.

The seller is committed to ensuring a smooth transition and is open to remaining involved in a creative capacity post-acquisition, providing continuity and support to the incoming owner. This business is primed for expansion with clear strategies for scaling content and potential syndication on major platforms, presenting a wealth of untapped potential. Seize this chance to own a thriving company that offers a unique voice and a solid platform for growth in the dynamic men's lifestyle market.



WC 3799

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