Military Apparel & Tactical Gear ECommerce Brand

Business Overview:

WebsiteClosers® presents a profitable, Direct-to-Consumer Military and Tactical Lifestyle Apparel brand that has carved out a loyal and highly engaged audience within a clearly defined niche. The business focuses on military-inspired graphic apparel supported by a tight selection of complementary accessories, all unified by a consistent brand identity that strongly resonates with active-duty service members, veterans, and fitness-oriented consumers. With just 49 active SKUs, the catalog remains intentionally lean, allowing the company to maintain relevance and demand without introducing inventory bloat or operational drag.

Revenue quality is a standout attribute of this business. Nearly 40% of sales are generated from repeat customers, underscoring deep brand trust and long-term customer value rather than reliance on one-time purchasers. The average order value of approximately $60 is driven by bundled purchases during pre-sale launches and limited-availability releases, creating urgency while increasing cart size. Inventory cycles efficiently every four to six weeks, keeping working capital requirements low and reducing exposure to excess stock or markdown risk.

Key Valuation Points
• 5-Year-Old Brand
• 40% Repeat Customer Rate
• $60.44 Average Order Value
• Highly Turnkey Operation
• 49 Curated Active Products
• ~10 Owner Hours Weekly

Operations are streamlined and highly efficient, supported by a hybrid fulfillment model that integrates third-party logistics with on-demand apparel production. The business works with a domestic 3PL partner that also provides direct-to-film printing, allowing for rapid fulfillment, consistent quality control, and minimal internal overhead. Day-to-day operations are largely handled by contractors covering customer support, fulfillment coordination, social media execution, and paid advertising, while the owner maintains a light oversight role of roughly five to ten hours per week.

Customer acquisition and retention are powered by a proven digital marketing engine centered on Meta advertising, Instagram engagement, and Klaviyo-driven email and SMS flows. These channels have delivered strong returns and repeat purchase behavior without overreliance on discounting or aggressive promotions. Importantly, several high-potential growth levers remain largely untapped, including expanded influencer collaborations, longer campaign cycles, deeper community engagement, and selective expansion into additional online sales channels.

This opportunity is well-suited for a buyer seeking a clean, turnkey eCommerce operation with strong fundamentals, loyal customers, and meaningful scalability. With a defensible niche, efficient operations, and multiple clear avenues for growth that do not require a change in core strategy, this business presents an attractive acquisition for strategic buyers, owner-operators, or portfolio groups looking to expand within the military, tactical, or fitness apparel space.

Contact WebsiteClosers® today to explore this compelling acquisition opportunity.

WC 3889

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