New and Used Boat Dealership on the Water for Sale

Not Disclosed, WI

Southern Wisconsin

Asking Price: Annual Revenue:
$2,300,000 $2,487,515

Automotive & Boats: Marine Repair, Retail, Parts & Service

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RE: New and Used Boat Dealership on the Water for Sale Broker: Patrick McAdams

Quick Facts

Asking Price: $2,300,000
Annual Revenue: $2,487,515
Net Profit: Not Disclosed
Cash Flow: $207,830
Total Debt: Not Disclosed
FF&E: $58,744
Real Estate: $1,150,000
Year Established: 1974
Employees: 4
BBN Listing #: 3954955
Broker Reference #: 4102-16316

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Business Overview:

This dealership has been in the family for 46+ years. They are well known for friendly sales and service. They are a top 50 dealer for one the top fishing boat brands in the country. They sell and service new and used sport/fishing, and pontoon boats. They also sell motors and a variety of boating accessories. The land is included in the sale price, it includes 39 boat slips that are rented out and a boat launch. They have multiple buildings and storage, and they have room to build more.

The owner is willing to stay on for 3-6 months to transition the business to new ownership. The owner is also willing to stay on in a part time commissioned sales role.

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Property Features and Assets:

The 4.5+/- acres of land is located on the water (it is not on Lake Michigan). There are 4 buildings totaling 25,000 square feet. 3 of the buildings are used for storage and showroom space. Another is used for service and parts. There is room to add about 50+ slips on the water. The owner has had to rent warehouse space nearby to store clients boats. Assets = $1,346,744.

Market Competition and Expansion:

He is the only dealer in a 60-mile radius. One of his largest competitors closed the doors in September of 2021 and referred all of his clients to this dealership. He saw a surge in service in the fall and expects more service this spring (along with storage requests). More marketing, recreational boating line, ATV's, Snowmobiles, and other outdoor power equipment could be added to grow sales. Building another unit for boat storage with the ability to stack boats, adding more slips on the water.

Reason for Selling:


Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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