New and Used Boat Dealership on the Water for Sale

Not Disclosed, WI

Asking Price: Annual Revenue:
$2,550,000 $3,295,305

Automotive & Boats: Marine Repair, Retail, Parts & Service

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RE: New and Used Boat Dealership on the Water for Sale Broker: Patrick McAdams

Quick Facts

Asking Price: $2,550,000
Annual Revenue: $3,295,305
Net Profit: Not Disclosed
Cash Flow: $556,357
Total Debt: Not Disclosed
FF&E: $58,744
Real Estate: $1,150,000
Year Established: 1974
Employees: 4
BBN Listing #: 3954955
Broker Reference #: 4102-16316

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Business Overview:

This dealership has been in the family for 46+ years. They are well known for friendly sales and service. They are a top 50 dealer for one the top boat brands in the country. They sell and service new and used sport/fishing, and pontoon boats. They also sell motors and a variety of boating accessories. The land is included in the sale price, it includes 39 boat slips that are rented out and a boat launch. They have multiple buildings and storage and they have room to build more.

The owner is willing to stay on for 3 months to transition the business to new ownership. The owner is also willing to stay on in a part time commissioned sales role.

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Property Features and Assets:

The 4.5+/- acres of land is located on a body of water. There are 4 buildings totaling 25,000 square feet. 3 of the buildings are used for storage and showroom space. Another is used for service and parts. There is room to add about 50+ slips on the water. Assets = $1,346,744.

Market Competition and Expansion:

"Per IBIS World - Industry performance report - Report by: Brigette Thomas | March 2021 Industry operators also offer repair and maintenance services; mechanics may be employed by a boat dealer or operate independently. Over most of the five years to 2020, increasing per capita disposable income and a healthy economy supported industry growth. Since industry products are considered discretionary items, demand for products and services is generally influenced by the state of the economy. Furthermore, as demand increases and consumers spend more time on the water using boats, industry repair services will be required more due to the normal wear and tear associated with operating a vessel. Consequently, industry revenue is expected to increase at an annualized rate of 3.4% to $29.5 billion over the five years to 2020. In 2020 alone, industry revenue is expected to surge 6.8%, due to a large increase in demand brought by the COVID-19 (coronavirus) pandemic. Despite the coronavirus bringing unfavorable economic conditions such as decreased consumer spending and a high unemployment rate, the uniqueness of the pandemic is expected to benefit the industry. Due to social distancing regulations boating remains a permitted activity within an immediate household. Furthermore, it takes place outside and is limited in how many people can be on a boat at once. Overall, the pandemic is expected to have a positive effect on the industry. During the majority of the period, favorable consumer conditions have enabled individuals to spend more on recreational activities and discretionary items, driving industry revenue. As spending on boats and repairs increased, profit also improved. Profit, measured as earnings before interest and taxes, is expected to account for 6.1% of the average industry operator's revenue in 2020. Profit decreased in 2018 when revenue fell, but has been increasing since. Over the five years to 2025, consumer confidence and time spent on leisure and sports are expected to increase, supporting industry revenue. Industry revenue is expected to experience consistent growth. However, external competition from consumers choosing to rent boats rather than buy is expected to continue, somewhat limiting industry growth. Overall, IBISWorld projects industry revenue to grow at an annualized rate of 2.5% to $33.4 billion over the five years to 2025. Industry Issues Threat The Consumer Confidence Index measures the level of consumer optimism regarding expected economic conditions, such as household finances, employment, business conditions and economic outlook. When consumer perceptions of the economy are high and positive, households tend to freely spend on luxury items, such as recreational boats. The Consumer Confidence Index is expected to decrease in 2020, posing a potential threat to the industry. Opportunity Boats with motors require gasoline to operate. As a result, a rise in the price of gasoline will increase the cost of using a boat. This cost increase can subsequently lead to a decline in boat usage, thus reducing demand for industry repair services. The world price of crude oil is expected to decrease in 2020, representing a potential opportunity for the industry." More marketing, recreational boating line, ATV's, Snowmobiles, and other outdoor power equipment could be added to grow sales.

Reason for Selling:


Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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