Equine-Horse Owner Supply Business (Ref# 220106)

Business Overview:

The business grows, harvests, stores and sells high-quality hay and straw. The business was established in 1981 and sells into the lucrative horse-owner & equestrian enthusiast market in a major metro area in the Midwest. Products are branded and certified, creating a competitive advantage.

Products are produced locally by employees with over 16 years’ experience. The business sells direct to consumer and through a limited number of resellers. Products are packaged wholesale, branded and/or private labeled. The company provides deliveries 24-7-365 on the same day, next day and on fixed weekly schedules. They are capable of handling any size order no matter how large or small and service committed customers through the winter months.

While misconceptions associate horse ownership as an activity predominantly enjoyed by the wealthy, the truth is that the socio-economic deck is actually quite shuffled. Of the nearly 2 million horse owners in the US, only 28% earn annual incomes exceeding $100,000 while 35% have an annual household income below $50,000. Almost half of horse owners are from the middle class, earning incomes between $25,000 - $75,000.

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Property Features and Assets:

The facility is a modern 15,000 square-foot humidity-controlled warehouse.

Market Competition and Expansion:

The business is exceptionally “scalable” organically, through resellers and/or commercial accounts. The delight of horse ownership touches all walks of life. This past year this business saw a 27% increase in growth, attributed mostly to increased and more widespread brand awareness. Mainly focused on the equine industry as there is plenty of market share to fuel future growth. While there are competitors in the market and the target market, none of them have a brand presence and reputation to match this business. The business produces 2,150 tons of hay, which is enough to feed 478 horses for an entire year. With an approximate horse population of 160,000 in the market area, there is considerable room for continued growth. According to IBIS World (a leading research firm), changing consumer preferences will likely drive demand and revenue is expected to continue to increase. The owner controls processing, so he has been able to reap the reward of higher prices. He does not need to negotiate with a processor, which has boosted revenue and pro?tability for the period.

Reason for Selling:

Retirement

Additional Details:

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