On-Line Florist, Web-Based Floral Design & Deliver

Not Disclosed, CA
Contra Costa County

San Francisco Bay Area

Asking Price: Annual Revenue:
$249,900 $966,000

Retail: Florists, Gifts, Cards, Books

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RE: On-Line Florist, Web-Based Floral Design & Deliver Broker: Tim Cunha
License #: BRE LIC # 01919755

Quick Facts

Asking Price: $249,900
Annual Revenue: $966,000
Net Profit: $121,000
Cash Flow: Not Disclosed
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: CA
Year Established: 1930
Employees: 13
BBN Listing #: 166239224
Broker Reference #: 6015

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Business Overview:

Floral design market leader with over 80 years of market presence and sterling reputation. Online web-based sales predominate with little face-to-face walk-in trade. Sales approach $1million annually, with SDE of $120,000, and growing. Some seller-financing may be available for a qualified buyer.

Founded in the 1930s, for over 80 years this highly-respected florist has served Contra Costa County in the San Francisco Bay metro area. With exceptional buying power in the floral industry, growers deliver fresh blooms directly to the company’s warehouse, resulting in the reputation for having the freshest flowers and plants in the market.

In the “new economy” online sales take on even greater value as consumers will reduce in-person direct retail shopping. So, this business is perfectly situated for extensive growth over the remainder of 2020 and into the new decade.

Most sales come from the internet, from a well-established base of returning customers—individual and corporate accounts, from funeral homes, and from wedding and event venues (e.g., country clubs). The business does not rely on walk-in “face-to-face” customers.

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Property Features and Assets:

The transaction will be for the purchase of the entire business—both tangible and intangible assets, including all inventory, vehicles, tools, web sites, phone numbers, customer database, but not including accounts receivable, accounts payable, cash-on-hand, corporate entity, and rental deposit. Sellers will provide all necessary support for a seamless and easy transition. Note: All data on this business are provided by the Seller for information purposes only, and no representations are made by the Broker as to accuracy. The Broker has made NO independent verification of the data contained herein. The Broker represents the Seller and does NOT represent the Buyer. The Buyer is advised to perform independent due diligence and seek the advice of professionals prior to purchasing the Business.

Market Competition and Expansion:

Sales for the full fiscal year of 2019 were $966,000 with a calculated estimated Seller’s Discretionary Earnings of $121,000. And this is for the first year of operations under the new owners who acquired the business in mid-January 2018. The SDE is calculated for one “owner-operator” based on the two owners each working approximately half-time, the equivalent of one owner-operator. The staff is comprised of some of the most talented and skilled professional floral designers in northern California, with decades of cumulative experience. There are four full-time employees, nine part-time employees (plus two part-time owners), for a total permanent staff of 13. The business is housed in a 4,680+/- square feet building with six specifically-designated parking spaces, for a monthly rent of $4,400. The lease renews at the end of 2022. The facility consists of a warehouse/distribution area with a loft, five offices, and two reception areas. The physical/tangible assets, including vehicles, have an estimated replacement value of just over $50,000, and they provide all the infrastructure necessary for current and expanded future operations. The business is offered for an asking price of $249,900 – less than 2.5x SDE.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.


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