SBA Pre-approved Outdoor Furniture Brand

Tampa, FL
Hillsborough County


Asking Price: Annual Revenue:
$7,000,000 $8,905,561

Retail: E-Commerce, Retail Websites


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RE: SBA Pre-approved Outdoor Furniture Brand Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $7,000,000
Annual Revenue: $8,905,561
Net Profit: Not Disclosed
Cash Flow: $1,855,300
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2016
Employees: 21
BBN Listing #: 122659418
Broker Reference #: WC 2694

Email or Print Listing

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Business Overview:

Website Closers® presents an Outdoor Furniture Brand with more than 6 years of experience selling products both via eCommerce (66% of sales) and Retail (33% of sales) that enhance the enjoyment of homeowners’ outdoor living spaces. In their first 6 years, they’ve accumulated tremendous sales and have a lot of runways available for additional near and far term growth. This industry is profitable and growing … the trend in recent years has been for homeowners to focus on improving outdoor spaces that create a more comfortable and appealing ambiance in gardens, patios, and porches of their cur-rent homes, since buying new homes has become both more expensive and more difficult due to a lack of inventory of homes. Since these products can also be used in hotels, resorts, and other commercial properties, the demand keeps growing on the B2B side as well.

The business operates well all year long without a lot of seasonal ups and down. Although many competitors in this niche have strong summer sales and a slow off-season, seasonality is not as much of a factor for this company. Their diverse product line is a crucial reason for that. The brand markets wicker, wood, aluminum, and teak patio furniture, fire pit tables, and outdoor umbrellas, amongst other products. These products have become very popular with buyers because they add warmth, functionality, and livability to their outdoor settings. The company has found a broad and receptive audience. Its success is based on having the right SKUs, quality marketing, strong referrals, and in-credibly high-quality products.

In addition, they follow industry trends and best-sellers from other forerunners in the industry, quickly commissioning new and vastly improved molds and models that surpass the competition and keep them relevant and vibrant. Selling these superior products under their proprietary brand allows them to maintain and build their reputation as a market leader in this vertical.

With 200 products available, and 1,000+ SKUs, customers can easily find what they’re looking for, and conveniently on a sales platform that already attracts millions of shoppers, their own thriving website, and traditional stores where people can touch, feel and experience the product. This has given the company a solid footing in the niche space of home goods that specialize in outdoor areas. The brand sees an Average Order Value of $3,000 in retail, $2,000 on its website, and $600 on Amazon. The Amazon order value is expected to grow dramatically as they’ve recently launched their outdoor furniture products on the platform, and a wholesale partnership with Wayfair should show enormous revenue growth as well. A buyer of this well-established brand is stepping into a platform business with a strong foundation to help ensure the trajectory continues its upward trend after closing.

Logistics are top-notch. Both owners work remotely – they have 21 staff members in the business that operate within various departments in eCommerce and brick and mortar retail. These include:

• An operations manager overseeing the day-to-day warehouse operations and inventory management
• A customer service manager dealing with all related DTC and B2B queries
• A sales manager handling day to day in-store operations
• The warehouse supervisor running quality control and managing staff
• A customer service assistant dealing with order confirmations, tracking, and local delivery confirmation
• The shipping coordinator responsible for freight shipment bookings, local order delivery routes, creating work orders, dealing with
replacements and damages, and filing damage claims
• Five salespeople across three stores
• Four truck drivers taking care of local deliveries
• Eight to ten warehouse helpers

The company is now delivering 10-15 shipments per day. The brand handles all shipments and deliveries in-house. Purchasing is made directly from manufacturers in China, and 20% of the stock is stored onsite in Florida. Marketing is simple but effective. Being on Amazon, the company has relied on PPC ads on that platform to help drive sales, which has been effective so far, with sales on the platform accounting for 20% of their total revenue. The website accounts for 46% of revenue, from 50,000 visitors per month, and relies on well-managed Google PPC advertising, managed in-house, while Facebook is used on a smaller scale for local store marketing.

The business can look at expanding into secondary eCommerce channels, such as Walmart, Houzz, and Overstock, introducing their products to millions more customers on those platforms. Affiliate marketing also has the potential to bring in more than 10% of annual revenue. Other plans include adding more retail stores, potentially 7-10 in Florida state alone. Likewise, the company has noticed huge potential with commercial customers: restaurants, hotels, and HOAs. They already have the infrastructure set up and would need only to increase stock of certain items to pursue that avenue. This brand has already demonstrated that it has what customers are looking for when decorating their out-door space and turning it into something extraordinary. There are other product categories they could profitably expand into, such as BBQ grills, tools, and related accessories. This brand has a phenome-nal track record which would be easy for any buyer to use as the starting point for incredible growth. Contact Website Closers today so our brokers can spark your interest by demonstrating how appealing this offering is for an ambitious buyer.

This Furniture Brand is Represented by:

Website Closers
Tech & Internet M&A
WC 2694

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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