EComm Brand | Perfume, Health & Beauty | Amazon

Business Overview:

WebsiteClosers® presents a 6-year-old eCommerce Brand with a foothold on Amazon, eBay, and Walmart, specializing in the Fragrance and Personal Care sectors. This company has meticulously crafted a robust business model, leveraging key digital sales platforms to drive substantial growth. With a primary focus on perfumes, this brand has strategically positioned itself within the industry, with perfumes accounting for a significant portion of its revenue.

With over 500 active listings on Amazon and additional sales through Walmart and eBay, it serves a broad customer base with an average order value of $30 and a remarkable track record of exceptional customer satisfaction, boasting a 99% lifetime positive review rate on its primary sales channel, Amazon. This level of customer approval is a testament to the brand’s commitment to quality and service. Despite minimal investment in traditional marketing strategies, the business has achieved impressive growth metrics, including a 36% annual revenue surge and a projected 27% net profit CAGR from 2022 to 2026.

Their Amazon account holds a prime position in the marketplace, granting access to coveted brand-name items that competitors struggle to source. This advantage is supported by a well-organized operation, where inventory levels typically range from $1,200,000 to $1,500,000 in stock, ensuring fast fulfillment via FBA and WFS. The company operates with a dedicated team of 6 full-time employees, managing purchasing, pricing, warehouse operations, and account compliance to maintain strong performance and ensure accounts are in excellent standing.

Key Valuation Points
• 6-Year-Old eCommerce Brand
• 25% Repeat Order Rate
• 36% Annual Revenue Growth
• 27% Net Profit CAGR (2022-2026E)
• 99% Lifetime Amazon Positive Reviews
• $30 Average Order Value
• Health & Beauty Products - Strong Industry
• $1.2-1.5M in FBA/WFS Inventory

This positions the company well for long-term success, particularly since it currently relies on zero paid marketing to drive traffic and sales. With a 25% Repeat Order Rate, the business benefits from strong organic demand and a loyal customer base.

The brand is poised for significant expansion opportunities, with prospects of enhancing its product catalog on major platforms like Amazon and Walmart. Additionally, exploring emerging sales channels and leveraging strong supplier relationships for wholesale opportunities presents further avenues for growth. Platforms like TikTok and Temu, which have already expressed interest, provide additional sales channels with vast potential. A focused digital marketing strategy could unlock additional revenue potential, offering an exciting opportunity for a buyer to elevate the brand’s market presence.

This eCommerce business represents an attractive acquisition target for buyers seeking to capitalize on its established position, strong growth metrics, and untapped marketing potential. With substantial opportunities for expansion and enhancement, this brand offers a compelling investment opportunity in the ever-evolving digital marketplace.


WC 3772

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