Popular Graze Craze Retail Catering W/Corp Clients

Business Overview:

This Graze Craze operates as a storefront charcuterie board business, standing out as one of only three similar service providers in South Texas. Strategically located in a high-income area, it caters to affluent customers while also serving the broader South Texas region. The store occupies a unique niche, offering both catering and to-go services, specializing in snacks and finger foods for small to medium-sized events.

Since transitioning to new ownership in May 2023, the business has seen remarkable growth, shifting its focus from primarily household customers to serving corporate and event clientele. This strategic pivot has resulted in an eight-fold revenue increase compared to the previous ownership. Initially intended to operate as an absentee business, the new owners quickly realized the value of hands-on management, despite balancing full-time employment commitments.

The Graze Craze business model, focused on charcuterie as a catering alternative and party platter replacement, has gained nationwide momentum. By ordering from this franchise, companies can maintain high-profit margins while keeping costs low. This approach has positioned the South Texas location as one of the top five revenue producers in the entire franchise network.

Although still early in its new ownership, the business continues to grow. Occasionally, orders have had to be scaled back due to scheduling conflicts with the owners’ full-time jobs. The business is on pace to do $249k in total revenue with a Seller’s Discretionary Earnings of $71,500, making it an attractive opportunity for prospective buyers.

Ideal buyers are individuals who have a passion for crafting charcuterie boards that meet customer needs, with a focus on quality ingredients and superior customer service. Graze Craze competes with catering and party platter services from larger grocery delis, filling a niche that is often overlooked by these larger competitors. With limited competition from other charcuterie providers, there is significant potential for growth, including the opportunity to expand to multiple locations across South Texas.

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