Powdered Nutrition ECom Brand | 250% YOY Growth

Business Overview:

WebsiteClosers® presents a premium eCommerce Brand strategically positioned at the intersection of Functional Wellness, Adaptogenic Nutrition, and Clean Label Supplements. This established online business specializes in the development and distribution of science-backed wellness powders formulated to support hydration, immune function, and overall vitality using only organic, non-GMO, and sustainably sourced ingredients.

Over the past three years, the company has achieved consistent and profitable growth by deploying a hybrid revenue model that blends Direct-to-Consumer (DTC) eCommerce sales with rapidly expanding B2B wholesale partnerships across the natural health retail sector. Approximately 50% of revenue is currently generated via Amazon FBA, where the brand benefits from high visibility in competitive supplement and wellness categories. The remainder is driven through its proprietary Shopify-powered website and growing wholesale accounts, including placement in major national retailers such as Walmart and Target.

The company’s core product line features high-converting SKUs focused on daily hydration, immunity boosting, and cognitive clarity. These offerings are bolstered by high repeat purchase rates and increasing Lifetime Customer Value (LTV), particularly through bundled subscriptions and a thriving recurring revenue engine. Strategic R&D has already yielded new innovations in functional mushroom-based coffee alternatives and plant-based superfood protein blends, both of which are positioned to scale under the same trusted brand.

Built with operational efficiency in mind, the company utilizes a lean team of highly experienced contractors across customer service, fulfillment logistics, and marketing—allowing for scalability without overhead-heavy infrastructure. The average order value (AOV) on the website exceeds $100 for bundle purchases, and the overall business enjoys a strong 35–40% repeat customer rate, signaling high brand affinity and customer satisfaction.

Key Valuation Points
• 3+ Years Established in Wellness Market
• 50% Revenue from Amazon Sales
• $45 Average Order Value
• 70% Sales in B2B Sector
• 35-40% Repeat Customer Rate
• $103 AOV for Website Bundles
• Growing Retail Presence with Target and Walmart

From a technical marketing perspective, the brand benefits from high-converting SEO content, email automations, paid media campaigns, and influencer partnerships. These marketing engines drive traffic and convert efficiently across multiple customer segments including fitness enthusiasts, busy professionals, and wellness-minded families. Its social media presence and community-based marketing have helped solidify the brand as a trusted name in functional nutrition.

With the global adaptogen and clean supplement market experiencing double-digit CAGR, the growth runway ahead is substantial. Immediate scale opportunities include broadening the company’s wholesale footprint, launching in international markets via localized fulfillment and marketplaces, and further investing in subscription-first DTC offerings. The brand is also primed for retail expansion through health-focused grocers, boutique wellness stores, and high-end gyms.

A new owner will step into a turnkey business that is operationally sound, brand-recognized, and primed for both digital and brick-and-mortar expansion. With a product catalog tailored to meet the increasing consumer demand for clean, functional supplements—and the marketing infrastructure to scale efficiently—this business is a compelling opportunity for strategic buyers or portfolio operators seeking to capitalize on the future of wellness commerce.

Contact WebsiteClosers® to learn more.

WC 3742 >>

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