Profitable Premier Residential Home Staging

Business Overview:

Profitable Premier Residential Home Staging Founded in 2019 by real estate and design professionals to satisfy a need in the industry – a need they experienced 100’s of times with their own properties. Whether the need is to stage a vacant or occupied home, the team is prepared to support you from consultation through the sale of the home. The goal is to create a lifestyle suitable to the property that buyers will want to experience. The company grew rapidly and has been consistently profitable. 2021 was its strongest year at over $553k SDE on $1,065k revenue at the height of the boom but it has remained healthy since. The addition of another warehouse in 2022 put some pressure on SDE but company is now set for significant growth in 2024. Approximately 180 customers in each of recent years include Real Estate Agents, Investors, Developers and Property Managers - many come back repeatedly. A well-staged home sells more quickly and for more money. 95% of the business is staging though the wholesale licenses enables some furniture sales. The business has the capacity to simultaneously stage 40-50 homes from $400kk-$10M in San Diego County. Operationally, the company is very robust 

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Property Features and Assets:

Inventory management system with RFID tags RFID Gun (scanner). Pick and track furniture and accessories from anywhere, run reports re. investment per property, flexible photo management app. Every step is fully automated and ready for scale with focus on marketing/networking and potential additional revenue streams. 6 FT employees plus sellers PT; lead designer/manager, warehouse, office. With the recent addition of a manager, the seller is able to scale back day to day responsibilities and focus on growth. However, they are selling due to other business interests and family considerations. Two warehouses, 1st 5230 sqft $6857.95, 2nd 4,065 sqft $8794.62 (added in 2022). Approximately $700,000 FMV in furniture and accessories and $130,000 in vehicles will transfer. 1. 2015 Mitsubishi Fuso 20' Box Truck 120,639 miles 2. 2017 Mitsubishi Fuso 16' Box Truck 134,227 miles 3. 2019 Mercedes Benz Sprinter Van Long 34,111 miles 4. 2019 Mercedes Benz Sprinter Van Long 24,183

Market Competition and Expansion:

Short term seller financing may be possible assuming at least $820k down, no SBA. Otherwise, SBA possible with $250k down and no seller note.

2022 Gross: $1,273,405. SDE: $435,178. 2023 sales and earnings were down while seller focused on family but 2024 is off to a fast start with best ever YOY sales and earnings in January 2024. SBA possible with $400,000 down. Asking: $985,750.

Reason for Selling:

Other business interests and family priorities.

Additional Details:

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