Proprietary Video Automation Engine | SaaS, PPV

Business Overview:

WebsiteClosers® presents a high-performing B2B SaaS and Video Automation Platform built specifically for eCommerce Retailers, DTC Brands, and Enterprise-Level Organizations. With 8 years of proven results in the rapidly evolving video commerce space, this business has developed a proprietary tech stack that transforms product listings into dynamic, on-brand videos—dramatically increasing shopper engagement, time-on-page, and conversion rates for its clients.

At the core of the platform is an automated video creation engine that generates professional-grade product videos from static assets—such as images and product descriptions—at scale. Clients also benefit from a powerful, self-serve video SaaS suite that includes drag-and-drop creation tools, secure video hosting, robust analytics dashboards, and seamless CRM integrations. Additionally, the business offers a white-labeled Video Personalization API with deep use cases across financial services, insurance, automotive, and retail sectors, opening doors to long-term enterprise contracts.

The company generates recurring revenue through a hybrid pricing model that includes both SaaS subscriptions (ranging from $10 to $500/month) and pay-per-video creation packages ($25 to $450 per video). Impressively, 2024’s net revenue retention reached 112.5%, and the company has already secured over $500,000 in new B2B contracts for 2025. One notable customer has expanded from an initial $40,000 engagement in 2017 to an annual commitment exceeding $255,000—highlighting the platform’s stickiness and enterprise scalability.

Key Valuation Points:
• Net Revenue Retention (NRR): 112.5% (2024)
• Strong Annual Recurring Revenue (ARR) | SaaS/subscription revenue
• Customer Acquisition Cost (CAC): Near $0
• Churn Rate: Low / Near-Zero for Enterprise Clients
• Organic Website Traffic: 10,000+ sessions/month
• Email Marketing Reach: 600,000+ Contacts
• Contract Value Growth: 6.4x Expansion (2017 to 2024)
• Revenue Growth YoY: +77% Profit Increase (2023–2024)
• Gross Margin: 80%+ on SaaS / 60–70% on Per-Video Services

The business has achieved these results with virtually no paid advertising. Growth is fueled by deep vendor partnerships—particularly with two national retailers who list the service prominently in their vendor ecosystems—driving a steady stream of inbound leads. Additional traction comes from a highly engaged email list of 600,000+ contacts and an SEO foundation that consistently generates more than 10,000 organic website sessions per month. The platform’s brand equity and market reputation have also led to a steady influx of warm referrals from existing clients and agency partners.

Operations are lean and efficient, with core team members supported by a development agency that manages backend scalability and product enhancements. The company is fully compliant with enterprise-grade data security protocols, making it a trusted solution for clients in regulated industries.

This is an ideal acquisition for a strategic buyer seeking to enter or expand within the booming video commerce ecosystem—especially in eCommerce, retail tech, or martech verticals. With its proprietary IP, strong recurring revenue base, minimal churn, and under-leveraged growth channels, this business is primed for scale. A more aggressive marketing strategy, integration with leading eCommerce platforms, or global channel partnerships could unlock exponential value.

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