Real Estate Staging Alameda County – Neje Interior

Not Disclosed, CA
Alameda County

Alameda County

Asking Price: Annual Revenue:
$189,900 $226,000

Services: Real Estate

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RE: Real Estate Staging Alameda County – Neje Interior Broker: Tim Cunha
License #: BRE LIC # 01919755

Quick Facts

Asking Price: $189,900
Annual Revenue: $226,000
Net Profit: $140,000
Cash Flow: Not Disclosed
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2016
Employees: Not Disclosed
BBN Listing #: 153739224
Broker Reference #: 6027

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Business Overview:

The most important factor in effective marketing of upscale homes in the San Francisco Bay Area is stylish, sophisticated real estate staging. Neje Interiors, in Livermore, CA, is a profitable 4-year-old business that offers real estate professionals and home sellers versatile avant-garde furnishings and accessories to enhance the presentation of upscale homes.

The market served is primarily southern Alameda County in the San Francisco Bay/San Jose Metro Area, an affluent area with consistently active real estate markets demanding high-end staging.

Annual sales are in the $225,000 range, with Seller’s Discretionary Earnings (“SDE”) of $140,000 for the two half-time owners (equivalent to one owner-operator).
Sales for 2018, 2019, and 2020 were consistently in the $220,000 to $225,000 range.

The two owners operate the business themselves with no staff, just contract movers on an as needed basis. Their expenses are simple and few: warehouse rent $4,400/month, truck costs $700/month, mover services $1,000/month, and insurance $500/year.

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Property Features and Assets:

The customer base is comprised of real estate agents who engage services directly or refer sellers to the business. The current real estate agent customers are expected to continue using the company’s services. Opportunities for increased growth would be doing stagings on weekends and hiring a larger crew to meet the demand that cannot be served by just two half-time owners.. The physical assets include an extensive inventory of every kind of furniture, furnishing, and accessory imaginable: sofas, chairs, tables, lamps, rugs, beds, mattresses, pillows, linens, paintings, vases, etc., etc. The cost to replace all these items with articles of similar age and condition would easily exceed the asking price for the business, plus the time and effort to source and acquire them. Nothing is “old” or “tired”; the assets are regularly culled so that only the best is used in staging— something very much appreciated and valued by real estate professionals.

Market Competition and Expansion:

The owner is open to a training, transition, and consultation period, depending on the needs and wishes of the new owner and the terms of the transaction. Price & Transaction. The asking price is $189,900.00 (subject to negotiation and terms). This price is 1.36x annual SDE, 84% gross annual sales, and far less than the replacement cost of the tangible assets alone. The business is offered as a sale of all the tangible/physical assets of the company, plus the intangible property, including the highly-valuable business name, logo, websites, phone numbers, customer data, etc. It does not include accounts receivable, cash on hand, and facility rent deposits. The seller will be responsible for all accounts payable through the date of closing. The current owner would be open to a training & transition phase to facilitate a smooth transfer to new ownership. Exclusive Broker: Tim Cunha DRE#01919755 Note: All data on this business are provided by the Seller for information purposes only, and no representations are made by the Broker as to accuracy. The Broker has made no independent verification of the data contained herein. The Broker represents the Seller and does NOT represent the Buyer. The Buyer is advised to perform independent due diligence and seek the advice of appropriate qualified professionals prior to purchasing the Business.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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