Fully Remote, Asset Light Farm Direct Flower Ecomm

Business Overview:

Partially SBA Prequalified 

The company has already completed partial SBA pre-qualification, creating an accessible acquisition opportunity for qualified buyers.

Business Overview

An established farm-direct floral e-commerce platform serving consumers and professional buyers. It controls the customer relationship, merchandising, sourcing, pricing and fulfillment through its own supplier and logistics network. Customers nationwide include weddings, events, floral designers, florists and gifting customers, giving the business exposure to both D2C and B2B demand.

Flowers are sourced from approximately 40 farms and suppliers, with the catalog of approx. 1,400 parent products and more than 7,000 variants. No inventory is held in the ordinary course of business, making this a 100% drop ship.

Approximately 97% of sales come through the brand’s own Shopify website and approximately 3% through Amazon. The business is run remotely, with the owner working approximately 15 to 20 hours per week, while three independent contractors handle day-to-day order processing, customer service and quality control.

Key Benefits

• TTM Aug’26 Snapshot: $958,531 revenue / $168,941 SDE / 46% gross margin

• Revenue Growth: Sales up 55%, from $618,834 in 2023 to $958,531 TTM Aug’26

• Earnings Growth: SDE up 48%, from $114,399 in 2023 to $168,941 TTM Aug’26

• 2026 Momentum: January thru August 2026 sales up 5.3% and SDE up 14.5% over the same period in 2025

• Asset-Light Model: 100% drop-shipped from supplier to customer, with no warehouse or ongoing inventory to finance

• Established Brand: US registered trademark, 12 domains and approximately 2,455 product reviews

• Diversified Demand: Across weddings, events, professional purchases and gift-oriented purchases

• Fully Remote: Owner works approximately 15 to 20 hours per week; day-to-day operations handled by three independent contractors

• Clean Compliance Record: No product recalls, material safety issues or product-liability claims

Marketing

Demand is generated primarily through Google advertising, organic search, email marketing, repeat customers, referrals, seasonal promotions, product merchandising and customer reviews. Paid advertising runs primarily through Google Ads and is managed internally. Key channels:

• Google Ads: 92.1% of marketing spend; the established account, with its campaign history and performance data, transfers with the business

• Organic Search: Approx. 19% of sessions

• Email & SMS: Approx. 29,000 active subscribers, with 69,000+ total profiles; email and SMS drove approx. 9.7% of website revenue from May to August 2026

• Amazon Sponsored Products: Low-maintenance manual PPC, managed internally

Operations

The business is run remotely by the owner along with a team of three independent contractors. The owner works approximately 15 to 20 hours per week on average, with higher involvement during peak seasonal periods, primarily Valentine’s Day and the spring season. The contractor team handles all day-to-day order processing, customer service, quality control and routine operational tasks.

Financial Strength & Growth Momentum

Sales have grown 55% from $619K in 2023 to $959K for the TTM ended August 2026, while SDE increased 48% from $114K to $169K over the same period. Momentum has continued into 2026, with January thru August sales up 5.3% and SDE up 14.5% over the same period in 2025.

• Average Order Value: $202

• Gross Margin (TTM): 46%

• Blended Shopify Customer Acquisition Cost (TTM): $57.80

• Repeat Customers: Approximately 30% of orders

• Website Conversion Rate (Oct 2025 to Sep 2026): 1.12%

Contact the Seller:

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Market Competition and Expansion:

COMPETITION

The business is positioned between deep-value bulk-flower sellers and higher-priced premium DIY competitors, offering farm-direct quality at a compelling price point. What sets the business apart:

• A particular focus on tinted and specialty roses

• Longstanding supplier and farm relationships

• A broad assortment of colors and finishes

• Established product imagery and reviews

• Quality-control and fulfillment processes

• Years of merchandising and fulfillment experience in the category

GROWTH AND EXPANSION

The business has historically emphasized profitability and cash generation rather than maximizing reinvestment, and several growth levers have received relatively limited investment. Strategies to continue business growth and profitability would be:

• Wedding, Event & Professional Customers: Establish a dedicated outbound sales effort targeting designers, florists, venues, hospitality groups and corporate-gifting buyers

• Broaden the Assortment: Add varieties, colors, pack sizes, seasonal products and curated bundles available through the supplier network but not currently offered

• Subscriptions & Loyalty: Broader recurring delivery options, loyalty benefits, simplified reordering and more targeted email and SMS programs

• Diversify Acquisition: Meta advertising, retargeting, creator content, short-form video, Pinterest and TikTok have seen little use to date

• Conversion & Merchandising: Pricing and bundling tests, landing pages, mobile experience, product content and broader rollout of recently developed product page and AI/answer engine optimization improvements

Reason for Selling:

Pursue Other Interests. Kindly ask the seller for more information.

Additional Details:

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