Rinzema Greenhouse: Wholesale Greenhouse & Florist

Grand Rapids, MI
Kent County


Asking Price: Annual Revenue:
$499,000 $1,303,155

Retail: Hardware, Bldg. Materials, Garden Center


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RE: Rinzema Greenhouse: Wholesale Greenhouse & Florist Broker: Small Business Deal Advisors
Owner Financing is Available!
Limited seller-financing is available for qualified buyers.

Quick Facts

Asking Price: $499,000
Annual Revenue: $1,303,155
Net Profit: Not Disclosed
Cash Flow: $338,081
Total Debt: Not Disclosed
FF&E: $150,000
Real Estate: $1,000,000
Year Established: 1930
Employees: 7
BBN Listing #: 287345079
Broker Reference #: 812

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Business Overview:

Founded in 1930, Rinzema Greenhouse is a family owned and operated wholesale florist and greenhouse. With over ninety years in business in the community, the Company is well known in the area and throughout the state of Michigan.

Rinzema Greenhouse grows and sells annuals and seasonal potted plants for wholesale. The Company’s main customers are farmers markets, garden centers, grocery stores, and other distributors. Schools and churches also purchase a significant number of plants each year for local fundraisers. Rinzema Greenhouse maintains many longstanding customers, some of which have purchased plants from the Company for over sixty years. Approximately 90% of the Rinzema Greenhouse’s products are purchased by its various retail customers. The other 10% is purchased by schools and churches for fundraisers.

The Company operates out of a large facility that features 100,000 square feet of greenhouses, 54,000 square feet outdoor growing space, a 6,746 square foot warehouse garage, a 1,600 square foot three-bedroom house, two pole barns pole totaling 4,352 square feet, two office spaces totaling 350 square feet, a 405 square foot cooler, and a three bay loading dock. Rinzema Greenhouse’s facility, valued at $1,000,000, is also available for purchase with the sale of the Company.

After owning and operating the family business for over thirty-four years, the owner is ready to transition into retirement. The owner is willing to provide reasonable and customary assistance through a transition period.

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Property Features and Assets:

Valued at $1,000,000, the property features 100,000 square feet of greenhouses, 54,000 square feet of outdoor growing space, a 1,600 square foot three-bedroom house, 6,746 square foot warehouse garage, two pole barns totaling 4,352 square feet, two offices totaling 350 square feet, and a three-bay loading dock.

Market Competition and Expansion:

Investment Highlights Include: (1) Well-established Customer Base: Many long-term and loyal customers throughout Michigan. A few longstanding out-of-state customers as well. (2) Wholesale Customers Turning High Profits: Rinzema Greenhouse’s customers are turning higher profits than ever as the public becomes increasingly more interested in plants. (3) High Quality Facility: The facility is updated, well-maintained, and equipped to produce a very large number of plants. Growth Opportunities: (1) Grow Online Presence: Rinzema Greenhouse has thrived on word-of-mouth recommendations and through developing a strong local presence. Growing an online presence could bring in the opportunity for new customers. (2) Increase Products Offered: The Company has exclusively sold annuals for many years. As the public becomes more interested in plants, the Company could expand into offering perennials. (3) Expand Geographic Footprint: Rinzema Greenhouse maintains a few longstanding accounts out-of-state. The Company could work to further expand its reach throughout the Midwest. This could be done through targeted social media or email marketing to farmers market and grocery stores throughout the Midwest.

Reason for Selling:

Ownership would like to pursue retirement.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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