Skincare & Aromatherapy ECommerce Business

Business Overview:

SBA Pre-Qualified - This 13-year-old eCommerce business specializes in premium skincare and aromatherapy products, supported by long-standing supplier relationships and exclusive distribution rights. The company holds exclusive rights to sell its skincare line across the U.S. West Coast, along with full U.S. and Canada exclusivity for its aromatherapy brand.

Revenue is well-balanced, with 47% generated from skincare and 53% from aromatherapy. The business offers a catalog of 250+ products and operates with highly efficient systems across purchasing, fulfillment, and customer service—handling approximately 99% of orders in-house.

Customer loyalty is a key strength, with a 35% repeat purchase rate. Average order values are strong at ~$100 for B2C and ~$500 for B2B customers, providing a solid mix of retail and wholesale revenue.  The company maintains excellent relationships with two international manufacturers, ensuring consistent product quality and supply continuity.  There is significant upside for a new owner, including expanding product lines, leveraging additional brands, entering new online marketplaces, and scaling digital marketing efforts across social media and paid channels.

The business is fully location-independent and can be operated from anywhere in the U.S. It is being offered as a turnkey opportunity, with transitional support available to ensure a smooth handoff. The current owners are selling to focus on other business ventures.

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Property Features and Assets:

Customer loyalty is a major strength, highlighted by a 35% repeat purchase rate. Average order values are strong at approximately $100 for B2C and $500 for B2B customers, creating a balanced mix of retail and wholesale revenue. The company also maintains strong relationships with two international manufacturers, supporting consistent product quality and reliable supply continuity.

Market Competition and Expansion:

There is strong growth potential for a new owner, including expanding the product line, introducing additional brands, entering new online marketplaces, and scaling digital marketing efforts across social media and paid channels.

Reason for Selling:

The current owners are selling to focus on other business ventures. Kindly ask the seller for more information.

Additional Details:

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