Business For Sale

Specialty Online Retailer

Not Disclosed, UT


Asking Price: Annual Revenue:
$850,000 $888,381

Retail: Non-classifiable


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RE: Specialty Online Retailer Broker: Marvin Slovacek

Quick Facts

Asking Price: $850,000
Annual Revenue: $888,381
Net Profit: Not Disclosed
Cash Flow: $345,494
Total Debt: Not Disclosed
FF&E: $5,000
Real Estate: Not Disclosed
Year Established: 2014
Employees: 2
BBN Listing #: 56824955
Broker Reference #: 7401-14423

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Business Overview:

This company is an importer and distributor of safety and decorative flags for recreational vehicles of all kinds. Approximately 75% of sales are handled via the internet while the remainder come through a variety of retailers. The process is well established with minimal daily owner involvement.

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Property Features and Assets:

The company is largely run "from home", however they lease a 1,920 square feet warehouse to house inventory and from which they fulfill orders. This is not an asset heavy company. Inventory on hand is the most significant asset and that will be part of the purchase price ($70,000 of inventory at acquisition cost, in the warehouse). Various items such as shelving, computers, tables, etc. are included in the purchase price. Total Assets; $ 75,000.

Market Competition and Expansion:

The recreational vehicle market is growing very rapidly due largely to two factors: 1) Baby boomers are reaching retirement age in record numbers and are in a position to afford the recreational vehicles that make up the primary market for this company’s product. 2) The younger generations are having fewer children and at a later age allowing them more disposable income and time to “play”; thus fueling the market for recreational vehicles of all types. This company caters to a particular segment of this overall market; ATVs, snowmobiles, bikes of all kinds, some watercraft, etc. It is estimated that the overall market will grow at a rate of 5% annually over the next 5 years. There are other firms offering similar products. The subject company has invested substantially in inventory allowing for faster delivery of the product to customers. A recent decision to substantially increase advertising in selected channels has returned greatly increased sales from a variety of clientele. Due to the relationships with overseas suppliers and the ability to order in large quantities, the current company maintains and will likely always retain a cost advantage over other, smaller competitors. Future growth is most likely to come from several sources: 1) Growth of the market overall as addressed within the industry segment. 2) Sales growth will stem partially from the shift in consumer behavior away from strictly “safety flags” towards customized flags in terms of lighting, art work and becoming more of a real vehicle accessory rather than just a safety requirement. 3) Increased market penetration through continued increases and segmentation of the market and segment targeting for advertising purposes. 4) Further innovation as to the products offered making them more customized, unique and exciting to the consumers always looking for a way to “trick out” their vehicles.

Reason for Selling:

Other business interests.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

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