Amazon FBA ECommerce Brand | Water Filtration Prod

Business Overview:

WebsiteClosers® presents a 10-year-old, high-performance Amazon FBA eCommerce brand operating in the surging Home Water Filtration market. Backed by two exclusive trademarks and a catalog of over 120 active SKUs, this business has become a trusted name in high-quality water filtration solutions for households throughout the United States and Canada. The brand offers a wide array of best-selling filtration products—ranging from refrigerator filters and shower head cartridges to faucet-mounted purifiers—all tailored to today’s health-conscious, eco-aware consumers who prioritize clean water and convenience.

What sets this business apart is its proven formula of consistent product quality, operational efficiency, and deep Amazon expertise. The company holds a 99% positive Amazon seller rating and boasts Prime eligibility across its catalog, which enhances conversion rates and drives customer satisfaction. With a streamlined and resilient supply chain anchored in Thailand, every product is manufactured to the brand’s specifications using strict quality control protocols. These goods are then distributed primarily via Amazon FBA (95% of order volume), supplemented by a U.S.-based 3PL partner that handles overflow logistics to ensure seamless fulfillment even during peak demand.

Revenue is diversified across a rich SKU mix. An average order value of $21 and an efficient 60-day inventory turnover cycle reflect a mature and well-managed operation. Importantly, 15% of total revenue now stems from Amazon’s Subscribe & Save program and the brand’s direct-to-consumer subscription program, generating a reliable recurring revenue stream that boosts customer lifetime value and stabilizes cash flow. There is much more to be done on the recurring revenue side.

The business model is lean and highly automated. Ownership dedicates minimal time—primarily focused on ad management, supply chain coordination, and inventory planning—making this an ideal acquisition for a buyer seeking either a passive income opportunity or a foundation to scale aggressively. With its long history, operational stability, and turnkey infrastructure, the brand is ready for expansion across multiple fronts.

Opportunities for growth are significant and actionable. The company has yet to fully leverage its branded website, where stronger CRO, SEO, and email marketing could meaningfully increase direct-to-consumer sales and margin. Expansion into additional sales channels like Walmart.com, eBay, and home improvement marketplaces would further diversify revenue and reduce platform risk. With robust historical performance, category dominance, and a well-reviewed product line, this brand is exceptionally well-positioned to continue gaining market share in an industry with strong tailwinds.

Business Broker Takeaways
• 10-Year Operating History in a Recession-Resilient Vertical
• 120+ High-Demand SKUs with Exclusive Private Label Production
• 15% Recurring Revenue via Amazon Subscriptions & DTC Plans

This listing represents a rare chance to acquire a defensible and well-optimized brand in the essential home care space—backed by strong trademarks, a streamlined FBA logistics model, and subscription-based revenues that promote retention and predictability. With minimal owner involvement and clearly defined growth pathways, this opportunity is ideal for Amazon operators, aggregators, or portfolio buyers looking for a durable, cash-flow-positive business with real momentum.

WC 3730 >>

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