Women's Fashion ECom Brand | 60% Repeat Orders

Business Overview:

WebsiteClosers® presents a well-established Direct-to-Consumer eCommerce business operating in the contemporary women’s fashion segment, with over a decade of uninterrupted operating history under original ownership and strong repeat business.

Since launching in 2013, the company has built a durable position in its category by consistently delivering trend-forward assortments, maintaining disciplined merchandising standards, and cultivating a highly engaged repeat customer base. The business operates with meaningful scale, brand recognition, and operational maturity that is increasingly difficult to replicate in today’s crowded apparel landscape.

The company’s revenue engine is driven by a diversified product catalog of approximately 900 parent SKUs spanning dresses, tops, denim, footwear, and accessories. Roughly 30% of the assortment is produced through direct overseas manufacturing relationships, providing margin leverage, design control, and improved production flexibility, while the balance is sourced from established third-party vendors to maintain breadth and speed-to-market. All inventory is stocked and fulfilled in-house from the company’s warehouse, where daily shipping volumes average 250–300 orders. Inventory planning, purchasing cadence, and fulfillment workflows are supported by structured forecasting tools and dedicated warehouse personnel, enabling consistent service levels even during peak seasonal demand.

Customer economics are a core strength of the business. Approximately 60% of all orders are generated by returning customers, supported by an average order value of roughly $84 and estimated lifetime value near $250. The primary demographic consists of women aged 25–40 purchasing for lifestyle wear, seasonal refreshes, and event-driven needs. Monthly site traffic averages approximately 320,000 visitors, sourced across owned channels and diversified acquisition efforts including email, SMS, paid media, organic search, and social platforms. The brand controls a substantial owned audience, with approximately 338,000 active email subscribers drawn from a total database approaching one million profiles, complemented by a sizable multi-platform social following in the hundreds of thousands.

Operations are fully built out and professionally managed. An experienced internal team oversees merchandising, purchasing, marketing execution, customer support, and fulfillment, while the owner’s involvement is primarily strategic, focused on budgeting, performance oversight, vendor relationships, and inventory planning rather than day-to-day execution. Customer service is managed through a ticketing system, core commerce runs on Shopify, and retention is supported through integrated email and SMS platforms. Warehouse management software governs inventory flow, and specialized external partners support paid advertising, SEO, and content creation, allowing the internal team to remain focused on product curation and customer experience.

Growth opportunities are clear, actionable, and closely aligned with assets the business already controls. Expanding the proportion of proprietary designs presents an immediate opportunity to enhance gross margins and improve production timelines. The large owned email and SMS audience can be further monetized through advanced segmentation, lifecycle automation, and targeted campaigns to increase purchase frequency. Merchandising strategies such as coordinated outfit bundles, accessory attach rates, and seasonal capsules can lift average order values. Paid media efficiency can improve through refreshed creative leveraging existing user-generated content and influencer relationships, while social commerce and live selling initiatives can be expanded across additional platforms. Operationally, continued refinement of inventory forecasting and warehouse layout optimization can reduce working capital requirements while maintaining service levels during high-demand periods.

This business represents a rare opportunity to acquire a scaled, profitable, and operationally complete fashion eCommerce platform with a long operating history, strong customer retention, and multiple levers for margin and revenue expansion. Contact WebsiteClosers® today to explore this compelling acquisition opportunity.

WC 3920

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