Fresh Coat - Franchise

Why It Works: A High-Demand, Recession-Resistant Industry

Painting is one of the most consistently in-demand service categories—because everybody hates painting. It’s messy, time-consuming, physically demanding, and easy to get wrong. Homeowners don’t want to deal with ladders, taping, or the chaos of doing it themselves. Businesses can’t afford downtime or amateur results.

That universal “I want it done, I just don’t want to do it” attitude creates built-in demand that never goes away. Even in challenging economic times, walls still need refreshing, properties still need upkeep, and commercial buildings must stay maintained and compliant.

Painting is always needed. Always outsourced. Always in demand.

And Fresh Coat lets you tap into two massive markets—residential AND commercial—with no extra fees.

How You Make Money

Fresh Coat owners generate revenue through residential and commercial painting services, supplies, and numerous add-on offerings. Your earning potential is supercharged by the support you receive from Fresh Coat’s national team, including:

• Proven digital marketing designed to deliver high-quality residential leads
• National commercial accounts that send projects directly to you
• Commercial bid assistance to help you win big-ticket jobs in your territory
• Exclusive supplier discounts with major brands like Sherwin-Williams
• Repeat and referral business from strong customer relationships

This combination delivers volume, momentum, and a clear path to scale.

Who Thrives as an Owner

Fresh Coat is perfect for driven, business-minded individuals who want to lead a team and grow a real organization—not do the painting themselves. Ideal owners are:

• Entrepreneurial and motivated to succeed
• Strong communicators and team-builders
• Focused on customer service and relationship-building
• Interested in an affordable, home-based business with low overhead
• Seeking flexibility, freedom, and long-term success

No painting experience required.

What You’ll Do as a Franchisee

You’ll run the business—not the brush. Your role includes:

• Hiring, managing, and developing professional painters
• Marketing within your community to drive awareness
• Bidding on both residential and commercial projects
• Building long-term customer relationships
• Managing operations, quality, and profitability

Fresh Coat provides the systems. You provide the leadership.

Why Fresh Coat: The Business Case

Two Businesses in One

Fresh Coat gives you both residential AND commercial painting in one franchise—with zero extra fees. Your exclusive territory includes two massive demand channels, creating multiple profit centers and more predictable revenue throughout the year.

Up to 14 Revenue Streams

Diversified services = diversified income. From interior painting to deck staining to pressure washing and more, you’ll have numerous ways to generate work and grow your business.

Lower Costs, Faster Break-Even

Fresh Coat owners enjoy one of the most affordable entries into the home services space thanks to:

• Low start-up investment
• Home-based operations
• Low branding and technology fees
• Minimal royalty minimums
• No extra fees for commercial services or training

The result? A faster path to profitability.

A Proven Marketing Machine

Fresh Coat is built like a marketing company first, painting company second—giving you a competitive advantage from day one. Our marketing engine delivers:

• Residential digital lead generation
• Pre-secured national commercial accounts
• Vetted commercial project opportunities
• High-converting promotions like “Paint Any Room for $299”

This is how owners scale faster, staff up sooner, and grow revenue confidently.

Earn Back Your Entire Franchise Fee

Our exclusive Winner’s Circle Program lets you earn back your full franchise fee by hitting key performance milestones. No other brand offers anything like it—because no other brand is as confident in its systems and owners’ success.

A Vehicle for More Life

Fresh Coat empowers you to enjoy:

• More control over your time
• More flexibility for your family
• More financial upside
• More stability and work-life balance

And because painting is always in demand in every economy, it becomes a long-term path to freedom and opportunity.