Press Release

​

Current demographic trends, technological advancements and a growing need for quality “do it for me” services position Fresh Coat Painters as a great franchise opportunity in the current market.

As the business and economic landscapes continue to shift, opportunities in the home improvement space are becoming increasingly attractive. 

Artificial intelligence is becoming more prevalent, creating an interesting dynamic as companies balance automation and intelligent enhancements; the real estate market has shifted such that it’s often more affordable for people to buy new construction homes than existing ones; and people, from millennials to baby boomers, are becoming increasingly aware of how they spend their time — often avoiding spending it on tasks around the home.

“Owning a franchise allows you to scale your business with the expertise of a franchise team behind you,” said Lisa Hudson, president of Fresh Coat Painters. “The opportunity has always been an attractive, supportive one, but market circumstances are only driving home improvement franchises like Fresh Coat toward greater success.”

A Foundation of Strong Relationships and High-Quality Work

Consumers are careful about who they allow into their homes, and Fresh Coat knows this. While owners are excited to complete projects, they see the opportunities as more than just a revenue source. The opportunity to complete a project is an opportunity to truly serve the customer.

“We’re built on the foundation of the relationships and great quality work,” Hudson said. “When we’re invited into someone’s home, we have to determine what change they’re looking to make. We want to understand that as they expect us to be the experts who will provide a quality painting experience and meet their needs within their budget, and we’re dedicated to bringing that project to life.”

These relationships are true two-way relationships. When a franchise owner takes the time to answer questions, review the project once it’s been completed and regroup with the client to ensure the work met expectations, they’re building trust and setting the stage for continued business and mouth-to-mouth referrals. In shifting business markets, the ability to build these relationships and maintain such connections is invaluable.

AI Tools Are Creating Uncertainty in Some Professions, but Fresh Coat Leverages Them To Drive Further Growth

As AI tools threaten some career trajectories, professionals are looking for a way to take control of their futures. This is a key driver of demand for home improvement franchise opportunities, but the home improvement space is not threatened by the tools. For Fresh Coat, specifically, smart use of AI only strengthens the business.

“AI is a great tool; everyone is learning how to use it, and you can see it in marketing, call centers, blog writing and website building,” Hudson said. “We will be able to take advantage of it in a way that will help our owners be more economical and save costs, but in home services, someone goes to the home to do the work. AI can lower costs and increase the speed at which inquiries are addressed, for example, but you still have to have people going to the home, creating a quote, and producing great quality work.”

The Need for Painting Is Consistent, Even if the Focus Shifts

The painting industry is consistent, even when specific needs shift.

“The painting business is always valid; it just changes from different segments,” Hudson said. “If you’re selling your home, you may paint it to prepare. If you buy a new home, you may paint after moving in to make it feel more like your own. Sometimes people paint as they prepare for a new baby or someone leaving for college. Whether it’s general maintenance, a style or fashion choice, or a project associated with a milestone, the need is consistent.”

In addition to the life circumstances that drive the need for painting projects, the demographics of today’s homeowners make the industry even more attractive for investors.

“A lot of people are starting to target Gen Z and millennials as potential clients; they’re leaving apartments and moving into their own homes, but many of them don’t know how to do this work themselves,” Hudson said. “They’re two-income households, so they can afford the service and appreciate saving their weekends to enjoy vs completing home projects.”

Similarly, much of the older population is looking to outsource this work for safety reasons. Even if they have the resources and know-how, the physical demands of painting projects present a hurdle, and it makes sense to call in a qualified team like those at Fresh Coat.

In a landscape that is consistently shifting, the home improvement franchise model stands on a remarkably strong foundation. With consistent market demand, the smart application of current technology, and a person-first approach that truly cannot be replaced, Fresh Coat stands out as a prime opportunity.