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Sterling Bedding - Franchise


Quick Summary

Sterling Bedding is proud to be partnered with some of the most reputable and leading mattress and furniture companies in the industry. Working with Sterling Bedding our dealers enjoy the freedom that comes with setting their own schedule, managing their own business and earning a great income.

*Please contact "Sterling Bedding" to confirm the accuracy of any information provided on this page.

Sterling Bedding
Business Cost, Fees & Facts for 2026

Minimum Cash Required $7,500

Available In These States:

We are currently accepting inquiries in these states:
  • AK
  • AL
  • AR
  • AZ
  • CA
  • CT
  • DC
  • DE
  • FL
  • GA
  • HI
  • IA
  • IL
  • IN
  • KY
  • LA
  • MA
  • MD
  • MI
  • MN
  • MO
  • MS
  • NC
  • NH
  • NJ
  • NV
  • NY
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • TN
  • VA
  • VT
  • WA
  • WI
  • WV
  • WY
  • Overview

Sterling Bedding - Franchise

At Sterling Bedding, Inc., our goal has always been to improve our customers shopping experience by offering competitive pricing, outstanding service and great selection. We’ve modeled our business based on this goal, and constantly working towards it we have grown our bedding and home furnishings business nationwide, becoming a key player in how consumers are purchasing bedding in the United States.

Headquartered in Charlotte, NC, Sterling Bedding is proud to be partnered with some of the most reputable and leading mattress and furniture companies in the industry. With these long-lasting relationships formed, we are truly considered one of the most trusted names in the bedding business. Our success has us rapidly expanding, due in part to a proven business model and an ever-growing dealer network. We find ourselves dedicated to growth through core principle-centered leadership.

Sterling Bedding is truly an extraordinary financial and business opportunity.
Established in Charlotte, North Carolina in 2003, Sterling Bedding has grown steadily and presently has 35 locations throughout the United States. We’re looking to expand even further, and by the end of this year plan to be in over 100 locations nationally.

We seek individuals with an entrepreneurial spirit to become part our team. Working with Sterling Bedding our dealers enjoy the freedom that comes with setting their own schedule, managing their own business and earning a great income.

Traits we look for:

  • Excellent communication skills

  • Good time-management abilities

  • Ability to learn quickly

  • Works as a team player

Working with Sterling Bedding provides:

  • Flexible schedules

  • Team atmostphere

  • Above-average income

Sterling Bedding’s Successful Model
Sterling Bedding’s unique business model for competitively priced retail bedding and furniture utilizes our extensive merchandising, marketing, sales and logistics expertise. Even if you do not have prior furniture or bedding experience you can be successful with Sterling Bedding. With the innovative and highly proprietary system at our disposal, Sterling Bedding will guide you on how to drive qualified buyers directly to your location.

Location, Location, Location!
Customers are more budget-minded than ever and situating our locations in warehouses and commercial districts, instead of high-rent retail properties creates an appealing “wholesale” environment in our stores while keeping operating costs low.

Advertising Made Simple
To produce millions of dollars in sales, Sterling Bedding’s advertising model is easy, efficient as well as low cost. Unlike typical retail mattress stores, we advertise a phone number instead of an address, this produces phone calls from customers who are in the market to buy.

Sales
Because Sterling Bedding is an appointment-only business, owners have the unique freedom to set their own schedule. Customers are first pre-qualified, and motivated to buy, before they are invited to an appointment. This dramatically increases the turnover of sales!

Quality Products
Sterling Bedding’s high quality line of products includes a wide variety of mattresses, specialty bedding and bedroom furniture from some of the most famous and well-recognized makers.

Training & Support
Sterling Bedding provides both individual and group training to ensure your business is profitable and successful. Our locations are empowered and have the confidence in their abilities based on the outstanding level of education and support from Sterling Bedding.

Training is directed by a highly-trained program expert and includes:

  • 2 day basic training

  • 2 day opening day training

  • Conferences

  • Weekly Company hosted phone training seminars

  • One-on-one dealer training calls with area District Manager

  • Field visits.

No matter what your level of experience, as a part of the Sterling Bedding team, you will receive the ongoing training and support needed to be a successful business. YOUR BUSINESS!

Sterling Bedding is searching for a sales person that is capable of running their own location. This person must be able to take direction and follow a proven business model. If you are selected as one of our dealers you will be assigned a protected territory. There are no Dealership Fees involved. We have a turn key business model: Great products, full support, on-site training and opening. If this sounds like something that you could excel in then please request more info. 

How to take the next step
Want to learn more? Interested in interviewing with us? If you are ready to take the next step complete the form to contact Sterling Bedding!


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