inside coup - Franchise

Why choose the inside coup™?
For starters, Direct Mail is a multi- BILLION dollar space in mailboxes. 37 BILLION* is projected to be spent on Direct Mail in 2017 alone.  Based on research and experience, Direct Mail continues to get more attention. Considering response rates and the strong ROI it produces for many businesses, it is no surprise that Direct Mail is continuing it’s trajectory of growth as an industry.  Other trends worth noting are a renewed focus on strategic segmentation and a jump in Direct Mail effectiveness across millennial segments. *BIA/KELSEY

the inside coup™ is an innovative solution in the Direct Mail industry that offers a competitive edge and delivers a winning business model. Positioned as the face of Direct Mail for the 21st century  the potential is unlimited.  the inside coup™ publishes upscale, glossy magazines that (Like no other) offers category exclusivity to our advertising partners.  This creates a wait list and demand for advertising partners to join our growing format in a way no other Direct Mail company is offering to date.  Whether in mailboxes, on-line, social media or mobile phones the inside coup™ assists local, regional and national businesses in reaching new customers in the communities they serve.  

A Few Perks to Owning the inside coup™ Franchise

• A franchise program in the publishing industry that offers quality of life-work balance
• Low overhead - High Margins 
• An investment business that quickly generates revenue
• Business that offers recurring revenue
• Unparalleled corporate support, that also includes:
• Digital sales presentation tools
• Professional graphics design team
• Proven Proprietary sales systemWorking from home
• Requires no nights, no weekends, no Holidays
• Virtually no ongoing overhead expenses
• Single, Area and Master territories available

the inside coup™ product difference

• Unique size and format - A beautiful, glossy, horizontal magazine
• Free standing in mailboxes
• Beautiful design on covers and throughout the pages
• Front covers change monthly for appeal
• 60# paper for a quality look and feel
• Advertorials. Content is KING in marketing
• The right demographics
• Postcards for pennies, yes pennies
• Digital exposure for on-line, social media and mobile access
• Annual awards and engaging contests for readers and advertisers

28 Week Proprietary Jump Start Training
Here at the inside coup™ your success is our mission. Our goal is to make sure you're running a profitable business as soon as possible. We begin with the inside coup University™ which is located at our corporate office in Scottsdale Arizona. Here you will spend 5 days in a classroom setting, 5 days of field market training in your area, followed 26 additional weeks being coached, mentored, groomed and educated. This phase is lead by our experienced operations and sales team. During this 28 week period our goal is to have you fully operational making certain your results are maximized in your new journey. After that, we are your olive branch to success throughout the entire franchisee/franchisor relationship. Very simply, we are here for you every step of the way.

The Ideal Candidate
We're seeking franchise owners who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build relationships, lead a team, and who has the motivation to excel! the inside coup™ franchisee's own their own local marketing consulting company. You’ll help businesses succeed with multiple products and state of the art media solutions in print and digital. You will work directly with business owners, ad agencies and corporate offices providing the marketing expertise that helps their business prosper.