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The MAX Challenge - Franchise


Quick Summary

We're looking for franchisees who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build lasting relationships, lead & motivate a team, and who has the drive to excel! You must have a minimum of $50K liquid capital, and be ready to make a commitment to giving back to the community.

*Please contact "Julian Franchising" to confirm the accuracy of any information provided on this page.

The MAX Challenge
Business Cost, Fees & Facts for 2026

Minimum Cash Required $50,000
Training & Support Yes

Available In These States:

We are currently accepting inquiries in these states:
    • Overview

    The MAX Challenge - Franchise


    A Fitness Franchise That Gives Back

    The MAX Challenge gives our Franchise Owners the opportunity to make an incredible financial return on their investment while truly making a difference in the lives of their members and the community. Enjoy comprehensive guidance and strong ongoing support as you start on your path to fitness franchise ownership.

    THE MAX Challenge is expanding rapidly, with over 100 locations nationwide. Our unique combination of fitness, nutritional counseling, and motivation has given our more than 50,000 members an experience unlike any other big box gym or fitness program out there, so it’s no surprise that day after day, THE MAX Challenge is reaching new areas across the U.S.

    THE MAX Challenge has been ranked among Franchise Business Review’s Top Franchises for 4 years running. Among the accolades the franchise has been awarded, we are most proud of this one as it is based solely on feedback from the Franchise Owners themselves. We are not the “here’s your handbook. Good luck!” Franchise. Rather, we provide an almost unheard-of level of support to our franchise owners, including comprehensive marketing collateral and communications, ongoing training, and regular communications with our highly-qualified Leadership Team to ensure success.

    We Will Help You Build More Than a Business - We'll Help You Build a Life

    • Find Your Home: Our real estate experts will help you find the perfect home for your new franchise. We’re pros at lease negotiation and we’ll make sure you get the best deal possible!
    • Build Your Team: Build the perfect team with the help of our operations and staffing support team. We will guide and consult with you so that you may hire individuals who will help grow your business and give your members the experience they deserve!
    • Attract Your Members: From traditional to digital and social media, our marketing department provides you with everything you need to develop and support your ever-growing member base!
    • Ensure Ongoing Success: We want to see you succeed! Your success, is our success, right? That’s why we have your back to help you become profitable FAST and stay profitable for the life of your business!

    Built For Maximum Profitability

    • No Costly Equipment
    • Little to No Inventory
    • Simple Build-Out
    • Low Construction Costs
    • Small Footprint
    • High ROI

    High Financial and Emotional ROI with THE MAX Challenge Fitness Franchise. Help people live happier, healthier, more fulfilling lives. Make a difference in your community by doing something that matters. Receive endless thank you’s, gratitude, appreciation, and so much more. (Plus, TONS of high-fives).


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