Amazon FBA Business - Gag Gifts & Medical Device

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$1,100,000 $704,603

Retail: E-Commerce, Retail Websites

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RE: Amazon FBA Business - Gag Gifts & Medical Device Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $1,100,000
Annual Revenue: $704,603
Net Profit: Not Disclosed
Cash Flow: $317,146
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2019
Employees: Not Disclosed
BBN Listing #: 117959418
Broker Reference #: WC 2643

Email or Print Listing

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Business Overview:

Website Closers® presents an eCommerce company that combines two different and popular brands on their Amazon sales platforms, but more importantly, they market in two significantly different niche categories, appealing to very different customer demographics. The result has been fast-growing sales, an expanding number of SKUs, and a strong Seller Rating on Amazon, positioning this company for explosive growth through either of their two platforms. Both are ready for growth. The uniqueness of the company’s approach is that it set out to create items that had a solid combination: high demand mixed with low competition. They discovered two verticals in particular that fit the bill: gag gift items for special occasions, and accessories for people coping with diabetes.

That puts this brand at the center of two lucrative fields. It’s no joke that the gag gift industry is big business these days, with entrepreneurs finding clever ways to meet the needs of pranksters and those who love injecting some humor into their gift giving. The global novelty gifts industry was worth $11.88 billion in 2021 and is projected to grow by an additional 3% through 2025, and this is also an industry where sellers work hard to come up with original items to market. While gag gifts appeal to those who love to laugh, health-related accessories are a serious subject, and these products are intended to make it easier for people to cope with chronic medical conditions. Devices designed to be used by diabetics is no exception. The global diabetes devices market was valued at $25.9 billion in 2021. The growth in this market has been driven by an increase in the incidence of diabetes due to aging, obesity and other lifestyle factors. Technological advances in diabetes devices are nevertheless helping diabetics lead productive lives and that has sent sales of these items soaring.

So how did this brand settle on two such radically different niche spaces – and find a receptive and increasingly loyal audience for both? A review of the company’s history will help outline the strengths this offering delivers to a buyer. This company was launched in January 2019 as a private label Amazon business. The ownership did some research first, looking to operate in specialized field where sales were strong, but there were a limited number of competitors marketing similar products.

First, they ventured into the novelty and gag gift category, creating funny toilet paper for birthdays and other special occasions. The company owns the custom dies for the toilet paper printing that displays either specific ages or birthdays that are not milestones, and these products are manufactured and sold under their brand name. They rank very well on Amazon for these products.

The company modeled these items after top Google search terms, finding that many customers were searching on Google for novelty items for age-specific birthdays, so they acted on that.

Their second category is in the Diabetic Accessories vertical, including an armband designed to cover and protect glucose monitors, providing a stylish cover for people with diabetes, and an item that is ideal for using while playing sports.

The company has found that its two Amazon platforms were organically attracting plenty of sales- from very different consumers. For their novelty items, sales were coming from people looking for inexpensive but fun gifts or decorations, among buyers from all age groups and income levels. Their armbands also sold well, but to a very specific group; diabetics who use a Continuous Glucose Monitor.

Either way, the brand has enjoyed rising sales, and fast shipments through Fulfillment By Amazon. The quality of their products combined with those fast deliveries has given the brand a huge 95% Seller Rating on Amazon.

Sales remain strong on the novelty items, which have an Average Order Value of $12, and on the armbands, which sell for $19.99. As sales have increased, so have their SKUs, with the armband platform now marketing 36 SKUs and the novelty site offering 68 products. These items are sold on Seller Central.

This is a highly automated business - the current owner spends just 2-4 hours per week running it, with the biggest task being maintaining inventory levels. The current ownership maintains 6 months’ worth of inventory at all times and does not require any employees to help run daily functions.

Due to solid keyword research, the enterprise has marketed opposite types of niche products primarily through organic means on
Amazon, opening up many avenues for growth. That gives this brand some enormous scale options by diversifying their approach to digital marketing. Considering that they have two sales platforms, that offers them the likelihood of massive increases in profitability.

The company has a Shopify website for its diabetic accessories brand, which directs customers to the Amazon site. A separate website could be created for the novelty products, which would give the brand the opportunity to generate sales on both websites. PPC ads on Google and an SEO program would help give both sites higher rankings in search engines for what the company has already demonstrated are popular products. The company could also expand the kinds of SKUs it offers and launch social media and email marketing campaigns on both sites. Both brands are at the tipping point of significant growth at this point.

Selling on Amazon has been highly profitable for a lot of entrepreneurs, but this company could expand its sales channels even further, onto secondary and popular eCommerce sites such as Walmart and Target. There are plenty of ways to send this company’s profits skyrocketing.

Generating new sales from their novelty platform is no laughing matter. This company carefully recognized an opening in two lucrative niche spaces and acted accordingly to fill them. Contact Website Closers today to learn more about how this offering is anything but a gag for a shrewd buyer…

This Amazon Company is Represented by:
Website Closers
Tech, Internet & eCommerce Business Brokers
WC 2643

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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