English Learning App With Subscription Revenue

Business Overview:

For sale is an iOS app that helps users learn English from 11 languages, and covers more than 50% of the world population. Launched in April 2020, the application contains a 40,000 word database with sentences, transcription and pronunciation. Supported languages include English, French, Hindi, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese, and Turkish. The app is monetized with subscriptions.

Highlights & Key Assets:
o 3,533 ratings with avg. 4.7
o Past tests (Jan – Apr 2022) show 12 months LTV, meaning 100% return on investment; ROAS can be decreased/optimized with better marketing, paywall tests to 6-9 months
o Refund rate of 5%
o Minimal additional development and support required
o Revenue potential is minimum $500K/year (This app is similar to the apps with multi-million revenue: Ewa, Bright, Bussuu and Babbel)
o English learning audience shows low refund rate and high conversion to subscription (~30%)
o Large market where the users need the product and are happy to pay for it

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Reason for Selling:

Pursuing a different venture.

Additional Details:

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