FBA Brand - Hand Crafted Hunting & Sporting Knives

Not Disclosed, FL


Asking Price: Annual Revenue:
$1,125,000 $753,322

Retail: E-Commerce, Retail Websites

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RE: FBA Brand - Hand Crafted Hunting & Sporting Knives Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $1,125,000
Annual Revenue: $753,322
Net Profit: Not Disclosed
Cash Flow: $345,485
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2018
Employees: 4
BBN Listing #: 247959418
Broker Reference #: WC2287

Email or Print Listing

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Business Overview:

Website Closers® presents a thriving eCommerce business that has performed tremendously well in the niche field of sporting and hunting knives. Their exclusive products are uniquely crafted, offering 33 extraordinary, affordable SKUs in a vast collectors field. Ranking at the top for both visual appeal and practical use, these knives are specifically manufactured in Pakistan through an exclusive agreement. Leveraging a powerful Amazon page, this company has reached revenues nearing $1 million, leaving plenty of room to scale in this diverse market.

The company’s SKUs are fully trademarked, and brand registered in the U.S. These carefully designed products have sold exceptionally well, earning an average order value of $60 across the board. The company’s quality, price, and unique designs have earned them an ever-growing consumer base that’s provided this brand with a strong positive rating on Amazon, enabling them to become a brand leader in the field of hunting knives and Damascus knives.

With rapid success since inception, this brand sees multiple opportunities to increase sales, including an expansion into other Amazon markets such as Canada, Europe, and Asia, a much more aggressive social media marketing campaign, channel diversifications through popular online marketplaces such as Shopify and Etsy, and the launching of additional products in new, adjacent categories.

This company was initially founded with just two products. As sales began to build up, new products were added, each one equally unique. Working exclusively with a well-established manufacturer of cutlery and knives in Wazirabad, Pakistan, this brand has been able to corner the field in their unique niche. Operating in a market full of collectors, this company’s proprietary designs are invaluable earning tools.

The company continued expanding to now offer 33 SKUs, although their top 5 sellers bring in 75% of total sales. These top sellers span the most attention-grabbing knife categories including Hunting Knives, Bowie Knives, Tactical Knives, Skinner Knives, and Bushcraft Knives. Additional products include the Karambit Knife, Kukri Knife, Survival Knives, Tracker Knives, Camping Knives, and Damascus Steel Knives. Each of this company’s products are sold with Leather Sheaths that bring an air of quality, integrity, and style to these exceptional blades

The business has a design patent in process now which is expected to be approved within the next 4-7 months. All the brand’s knives and tools are 100% hand crafted using high quality, custom blades and made with the finest materials to ensure the lifetime durability of each one. Professional craftsmen are employed to put together the handle materials, blade steels, and leather covers which has greatly continued to the brand’s impeccable industry reputation.

The business operates entirely on Amazon (Amazon FBA) with an engaged and loyal customer base. The brand has maintained an average of 4.5 or 5-star ratings on this platform while earning more than 210 reviews last year alone. Customers have cited price, quality, and customer service as being exceptional. The company was recently approved for Amazon’s Serverless Application Model program, available only to those accounts eager to grow their business proactively and participate in major events such as Amazon Prime Day.

The brand has found that sales remain steady throughout the year, while the peak season is between November and February. These niche products have appealed to a wide demographic, including outdoor enthusiasts, hunters, collectors, and those with a passion for outdoor sports and camping activities.

The brand has relied on PPC ads to generate growth, although more recently there has been an expansion toward more organic traffic from posts on Facebook and Instagram.

The brand tends to stock about two months’ worth of products at all times, and higher during peak season, while using Fulfilled by Amazon for shipments. No items are stocked at private warehouses. The stock is held in Pakistan and shipped directly to Amazon FBA warehouses. Ensuring quality, these products are inspected thoroughly by the manufacturers.

Opportunities to scale are exceptionally strong and include launching new types of knives such as folding knives, specialized kitchen knives, and even swords. Expanding onto other internationally and though eCommerce platforms such as Shopify, eBay, Etsy, and Walmart.com could drive tremendous growth.

Creating wholesale and reseller revenue streams is another promising path to extended success, along with influencer marketing, participating in knife trade shows and special events, and enhanced social media marketing practices to deliver awareness and industry leadership.

Dedicating an average of 10 hours per week the current owner monitors sales velocity, launches PPC campaigns, responds to customer reviews and feedback, and tracks inventory levels. This list could be impactfully minimized with the addition of a VA. This brand receives 3-4 customer inquiries each day through the main website and from Amazon Messaging or from the brand’s Facebook page. They currently employ several full-time workers in Pakistan who handle all inspections and process the packaging and shipments to FBA.

This is a fantastic opportunity to own an immensely successful brand leader with a well-established and loyal customer base that has been delivering strong sales while earning incomparable reviews over the past two years. The company has done exceptionally well offering its own branded products: knives made specifically for the company by a highly regarded cutlery manufacturer, which delivers handmade products crafted at the highest quality standards, expertly crafted, and packaged to FBA standards.

With all sales now made in the U.S., there are enormous scaling opportunities in international expansion through Amazon, channel diversification, wholesale buildout, enhanced marketing practices, and introducing new product categories. Specializing in knives made for hunters, collectors, and those who love the outdoors have become a top industry as global cultures show an increased interest in outdoor activities, and this company has become a leader by creating and introducing its own unique brand that’s drawn exceptionally strong praise from a multitude of satisfied customers.

This Amazon FBA Company Represented by:

Website Closers
Internet, Tech & eCommerce Business Brokers
Listing ID: WC2287

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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