International eCommerce Pet Products Company

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$425,000 $557,644

Retail: E-Commerce, Retail Websites

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RE: International eCommerce Pet Products Company Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $425,000
Annual Revenue: $557,644
Net Profit: Not Disclosed
Cash Flow: $131,163
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2019
Employees: 7
BBN Listing #: 916959418
Broker Reference #: WC 2628

Email or Print Listing

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Business Overview:

Website Closers® presents a profitable eCommerce business that has successfully tapped into a major passion that its customers share – a burning love for their pets. Pet care products are enormous sellers today, with the pet industry earning a tremendous $99 billion each year and growing every year. Pet owners show no reluctance in spoiling and caring for their pets and this company has capitalized on our love for our animals and has gained a strong foothold in this space.

The company is based in the Netherlands and has become a popular retailer of specialized non-perishable supplies and accessories for dogs and cats. The company now has 79 active products with the ability to offer as many as 250+ SKUs, sold exclusively through their Shopify website. One interesting aspect of the company is that they operate on the drop ship method, with 50+ shipments going out daily, saving a considerable amount by not maintaining inventory, storage facilities or the cost of warehouse labor … all of which is handled by their supplier, along with packaging. Overcoming challenges utilizing the dropship method that are not experienced in other countries, this company has seen much success. This brand proved that in this country, which has an eCommerce industry worth $20 billion and close to 14 million online shoppers to target, it was possible to cultivate a prosperous dropshipping niche there.

Based on their success, this company is ideally poised for a dramatic expansion. Launching onto new sales channels, in particular, Amazon, and by expanding internationally, including into the U.S. and the rest of the European Union are immediate options for growth.

This operation, which has an experienced team in place, has the know-how to make that leap forward a major success. The question now is whether a buyer is eager to streamline this brand’s profitability to soaring new heights.

How did the company accomplish this in just two years? It started with a recognition that consumers rarely skimp on products when it comes to caring for their pets. The company markets items for cats and dogs which include brushes, nail trimmers, pet groomers, car seats for pets, pet hair vacuums, and even a toothbrush for dogs. They also sell fun items, including products such as a doggie pool, and practical items, including a dog trainer whistle.

These products have appealed to consumers who can’t resist trying the latest product designed to make life easier for the beloved family pet – and more convenient for the owner as well.

At an Average Order Value of $32 US, sales have remained strong and no single SKU has dominated their revenue stream. Their top selling item, the Dog Trainer whistle, brings in roughly 13% of sales, while the next bestselling item, the MultiBrush for dogs and cats, is 5.7%, indicating revenue is spread evenly across there many items.

Those products appeal to consumers between the ages of 30 and 67 who pay a lot of attention to their pets, and those buyers are starting to make additional purchases after the initial one. Their Repeat Customer Rate has started rising quickly and is now at 7%. As the company makes a concentrated and strategic effort to build brand awareness, those numbers are projected to keep rising.

Certainly, the company has done exceptionally well keeping their existing customers happy, since their website is filled with 5 Star reviews from buyers who say their products not only made them very happy – but their pets had a similar reaction, about as solid a testimonial as this industry can hope for.

The company has built up their customer base through some creative digital marketing. Their Facebook account, which has 5,000+ followers, is used to test their products before a full launch, so they know which ones will be successful.

Using PPC ads on Google to help promote those SKUs, the company also employs its Instagram, Pinterest and TiKTok accounts for strong promotional purposes and to build brand awareness. This has been particularly effective in retargeting customers when new SKUs get launched.

These marketing tactics have brought the company an average of 50,000+ unique visitors each month, although at peak buying seasons those numbers go as high as 120,000+ visitors.

Among the more than 31,000+ people who have become customers in the past 24 months, 17,300 have become subscribers to their email database, another key tool for their marketing efforts.

The company could experience rapidly accelerating growth by expanding onto additional sales channels, with the popular Netherland eCommerce site Bol being a major option, and Amazon representing an even bigger opportunity. Putting their SKUs on Amazon would enable the company to introduce their SKUs to the millions of buyers in the United States and Canada, while Amazon’s platforms across Europe and in Australia would do the same.

In terms of marketing, people love reading about how to care for their cats and dogs, and a blog on their website would go a long way toward a massive expansion of their customer base. Since the business is so highly automated, the current owner spends just 10 hours per week operating it. A team that includes the operations manager, product researcher, product lister, and customer service representative manage daily operations. The company averages 25 customer service inquiries daily.

The current owner is available to guide the buyer on their entire process, including how to manage and grow the business.

This would be available to the buyer as a two-month assistance service package from the team to ensure this is a smooth transition.

There’s no question that this company’s target audience is a massive one globally, since pet care is something consumers enthusiastically seek out worldwide. The company’s success is their home country is the perfect guide for how similar profitability in other countries can be achieved.

Contact Website Closers today so our brokers can doggedly outline just how many strengths and advantages this purr-fect operation has to offer a savvy buyer.

This Company is Represented by:

Website Closers
Tech, Internet & eCommerce Business Brokers
WC 2628

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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