Simple American Traditional Diner

Not Disclosed, TX
Collin County

North Dallas

Asking Price: Annual Revenue:
$325,000 $638,072

Food & Beverage: Miscellaneous

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RE: Simple American Traditional Diner Broker: Kevin Chung
License #: 567204

Quick Facts

Asking Price: $325,000
Annual Revenue: $638,072
Net Profit: Not Disclosed
Cash Flow: $152,248
Total Debt: Not Disclosed
FF&E: $50,000
Real Estate: Not Disclosed
Year Established: 2014
Employees: 10
BBN Listing #: 685319188
Broker Reference #: 001082

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Business Overview:

Simple American tradition diner in North Dallas is available for acquisition. This business was originally established by the current owner in 2014 and has built up solid regular customers over the years. This business is located in a strip center anchored by nationwide convenience store just off the major highway which brings an immense traffic from the people passing by the location. This business is surrounded by many corporate offices, medical offices, hotels, single family homes, and newly built high-end apartments. The most of the customers are regulars that have been coming for years combined with all demographics. This business serves typical breakfast and lunch menu, including tradition breakfast plates, pancakes, salads, burger and sandwiches at an affordable price point. Despite the inexpensive price, the food is made to order with fresh and quality ingredients and portion in generous. The sales have been consistent for the last several years other than the peak of COVID-19 and the sales have recovered 100% of pre-COVID-19 level. Currently, the sales are $1,600-$1,700/day without any proactive marketing or advertising and limited third-party delivery services. There is a lot of potential to increase the overall sales by increasing online presence, utilizing all third-party delivery services, offering catering, and the most effective way would be to expand to the adjacent space, which the current owner owns. A minimum investment for the expansion would be a great way to accommodate and serve more customers since some are not willing to wait during peak hours due to limited space and capacity. This business is well-established with solid reputation and is a great opportunity for a future buyer who could be more proactive in marketing and further grow the business.

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Property Features and Assets:

This business is occupied in a 1,870 Square Feet strip center anchored by a nationwide gas station just off the major highway, which brings an immense amount of foot traffic. This business is surrounded by several major corporations, many medical centers, hotels, single family homes, industrial warehouses, existing apartments, and high-end apartments that have been recently built. All of the major equipment is in excellent working condition. / Inventory: $2,000 (Included in listed price).

Market Competition and Expansion:

Competition: There are a few independently owned and franchise restaurants that sell similar types of food, but this business offers a fresh made to order with quality ingredients with a generous portion at an inexpensive price point. Growth and Expansion: The overall sales have not been affected too badly other than during the peak of the pandemic and the sales have fully recovered to pre-pandemic level. The current owner has not been proactive and utilized all marketing methods to fully reach its potential income and exposure to the public. Due to difficulty finding employees and overwhelming flow of customers, this business is only using one third-party delivery services. A buyer with adequate man power could utilize all delivery services and offer catering to nearby corporate and medical offices to increase overall sales. The entire 1,870 Square Feet of space is utilized and sometimes the customers had to be turned away during peak brunch hours. The new buyer may expand to the adjacent restaurant, which the current owner owns as well, to expand additional space to accommodate more customers for additional income.

Reason for Selling:

Burned out.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.


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