Trademarked Smart Home Security Products

Relocatable, United Kingdom


Asking Price: Annual Revenue:
$250,000 $627,076

Technology: Business Services (B2C)


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RE: Trademarked Smart Home Security Products Broker: Seller of Business

Quick Facts

Asking Price: $250,000
Annual Revenue: $627,076
Net Profit: Not Disclosed
Cash Flow: $85,953
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2012
Employees: 4
BBN Listing #: 269517787
Broker Reference #: 13674

Email or Print Listing

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Business Overview:

Business Overview

With the smart home and smart home security industry continually moving forward with technology and the trend moving toward remote monitoring and control via mobile applications, this company has a solid and established foundation in this niche. The site offers a range of trademarked smart home and smart home security products in the UK such as security cameras, video doorbells, alarm systems camera monitors, accessories and cloud storage. With its focus on security in particular, this company has supplied 150,000+ smart security cameras through multiple online channels!

This company‘s branded devices are all compatible with its trademark branded App allowing customers to monitor and manage all of the family of devices in one place. For a subscription fee, the company also offers a cloud service that stores its customers’ camera video footage securely in the cloud, which they can access anytime from anywhere. This service provides the company with recurring revenues.

Sales are in the UK only generated predominantly through Amazon UK and their website, with products shipped directly from suppliers to the company’s leased warehouse to fulfill orders, FBM and then shipped to Amazon for FBA as required.

This business has weathered the storms of Covid and Brexit and is in excellent shape to take to the next level. A new owner with the experience, skills and resources would be able to leverage the success of the business and quickly increase revenues and profits, realize its latent potential, and turn it into a successful global consumer brand!

Key Features:
• Well Established – 10 years ago
• Over £5,500,000 in revenues generated in the last 10 years
• 30,000+ Reviews…97% positive rating
• Large Clean Opted-In Email List
• White Label App – 39,000+ registered users
• Integrated with Alexa and Google Home

Key Benefits
• Profit Margins – Much healthier than the average in the consumer electronics space primarily due to the quality, reliability and the service!
• Rich Customer Database
• Opportunity to Increase App Users
• USP/Brand Differentiator – Can uniquely introduce a wide range of smart home products compatible with the company App at a much faster rate than their competitors

Financial Summary
TTM Gross Revenue $611,626 USD
TTM Cash Flow $83,836 USD

TTM Gross Revenue £526,955 GBP
TTM Cash Flow £72,230 GBP

*Converted from GBP to USD at the exchange rate of 1.1607 on 10/26/22. USD equivalent at time of sale will vary based on exchange rates.

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Market Competition and Expansion:

COMPETITION This company has many competitive advantages in the industry. A few of these include: • They provide a broader range of Smart Home products that all work on a single app vs. most of their competitors who focus on just a single product line such as security cameras. • Better Quality and Reliable Products. • The company prides themselves on better after sales care through email, live chat, telephone and a comprehensive support section on the website. GROWTH AND EXPANSION Building on its well-established foundation and solid performance, this company is perfectly positioned for a new owner to take this business to its next level of growth. A few ideas for Future Growth Include: • Launch the existing product range into the much larger North American market through Amazon, website and other marketplaces. • Grow both the UK and N. America markets by capitalizing on the market opportunity for each product. • Expand the smart home product range. • Expand into other smart product categories compatible with the company App

Reason for Selling:

Pursue Other Interests.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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