West Michigan Catering Business & Food Truck

Business Overview:

Established in 2015, this lucrative mobile cuisine and event specialist has built a strong reputation in the West Michigan area for delivering high-quality, locally sourced food with a healthy, Midwest cuisine focused approach.

Business Overview
This 10-year-old operation combines the versatility of a food truck with extensive off-site catering capabilities, creating multiple revenue streams that have sustained consistent growth. The business specializes in buffet-style catering, full-service event meals, and food truck services for special events, with buffet catering generating the highest profit margins.

Client Base & Marketing
The established clientele includes corporations, non-profits, and wedding parties, with most new business generated through word-of-mouth referrals—a testament to the quality of both food and service. This organic marketing approach has minimized advertising costs while maintaining a steady flow of new and returning clients throughout West Michigan.

Operations & Staffing
The seasonal business operates with a small, dedicated team of 2-5 employees. Staff turnover is minimal due to comprehensive training procedures and a positive work culture, with most employees remaining throughout the entire season. New team members can be fully trained within approximately two weeks using the detailed training program already in place.

This turnkey operation represents an exceptional opportunity for a new owner to take over an established, financially sound business with proven systems, exclusive venue relationships, and a loyal customer base in the growing food service and event catering market.

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Property Features and Assets:

Founded in 2015 by Michigan native Abbie Sterling, Gettin' Fresh emerged as one of Grand Rapids' pioneering food truck businesses. After completing her degree at Grand Valley State University, Sterling transformed her entrepreneurial vision into reality, creating a business that would evolve into a respected culinary fixture in West Michigan.

From the beginning, Gettin' Fresh distinguished itself through its commitment to quality, sourcing unprocessed ingredients locally whenever possible. This dedication to freshness forms the foundation of their signature style: "A Midwest Twist on Healthy."

What began as a single food truck quickly expanded in response to customer demand. Recognizing the opportunity in the wedding and event market, Sterling expanded Gettin' Fresh's offerings to include buffet-style service and appetizer catering. This strategic pivot allowed the business to provide more traditional catering options while maintaining the creative culinary approach that made the food truck successful.

Today, Gettin' Fresh operates as a multi-faceted culinary enterprise, providing various services across Michigan including their popular food truck (now called "Roll Call"), traditional catering options, and specialized wedding services. Under Sterling's leadership, the business has established a reputation for exceptional food quality, reliability, and personalized service.

"It's been an amazing adventure watching my business grow year after year and branch off into different directions," says Sterling, reflecting on her decade-long journey. "I launched this business fueled by my dream of being my own boss and creating unforgettable meals. Along the way, I found my sweet spot in catering, blending the thrill of the food truck vibe with the joy of sharing special moments with our clients."

Market Competition and Expansion:

What truly sets this business apart is its mobility and flexibility. The food truck enables the delivery of exceptional dining experiences at any location, making it particularly popular for wedding rehearsal dinners and corporate events. The current owner has developed exclusive partnerships with several premium event venues, securing access to high-value clients willing to pay premium prices.

In the West Michigan catering landscape, this business has carved out a distinctive niche among established competitors who primarily serve larger events of 100-200 guests. While many local caterers offer acceptable menu options, this operation's true competitive advantage lies in its mobility and adaptability to challenging locations. The food truck model allows the business to access and provide premium catering services at remote and difficult-to-reach venues that leave competitors unable to effectively serve.

Specifically, the business excels at delivering exceptional dining experiences at secluded properties along the Lake Michigan shoreline and at isolated venues north of Grand Rapids—locations where traditional caterers struggle with logistics and food preparation. This unique capability has not only differentiated the business from its competition but has also allowed it to command premium pricing for these specialized services. Event planners and clients seeking memorable experiences in West Michigan's most picturesque but logistically challenging locations consistently turn to this business as the solution that other caterers simply cannot provide.

This business offers significant growth opportunities for a motivated new owner. While currently operating just six months yearly, there's substantial potential to extend the business calendar and increase annual revenue. The access to a fully-equipped local commissary kitchen supports possible year-round operations without major additional investment.

The most promising immediate growth avenue lies in the food truck's dual licensing status. Licensed both as a public vending food truck and operational kitchen, the mobile unit remains underutilized in the public vending space. A new owner could quickly capitalize by increasing participation in public events and festivals. This diversification would generate additional revenue streams while increasing brand visibility to drive more high-margin catering bookings.

With foundational systems already in place, expanding operational months and public vending presence offers a straightforward path to substantially boosting the already healthy bottom line.

Reason for Selling:

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