Women's Clothing Boutique In A Prime Anchor Loc.

Business Overview:

A great opportunity to acquire a highly successful women’s clothing boutique that is a destination business in the heart of Downtown Grants Pass, Oregon. The location is the best in the historic downtown center, across from the founding Dutch Bros location. Customers travel from near and far to shop and experience the curated clothing, accessories and gift offerings, as well as highly trained staff who assist in creating outfits to suit the individual needs of each customer. Customers are welcomed into the boutique as if they were welcomed into a home, providing a kind and helpful experience without the pushiness or apathy of large stores.
The customer base is loyal and devoted, and still growing with 50% new customers. In addition to a profitable brick and mortar store, the website is an excellent additional revenue stream, with huge growth potential. It is rare to find such an established business with growth potential in multiple areas.
With years in the retail business, this is the first time the owner has been thanked by customers, daily, for opening the boutique. The selection is curated with a mix of boho chic style and lifestyle fashion, on trend yet effortless, attracting multiple generations: Mothers, Daughters and Grandmothers shop together, each able to purchase pieces, interpreting items to fit their individual style. The boutique is adept at selling outfits from head to toe, generating multiple sales which achieve high rate of average sales.
The owner lives out of state and the business has thrived, with the owner managing the business absentee with a great staff. A new buyer has an opportunity to own a turn-key boutique and focus on studying the business and shaping the strategy while the business is being run day to day.
*Total sales price is for the business plus inventory, which will be reconciled and adjusted at closing.

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Property Features and Assets:

From the early origins, the business has been driven entirely from customer demand. The owner moved to Grants Pass, with years of retail experience. She had no ambitions of opening another boutique but could not ignore the lack of quality shopping for women, as well as requests to open a store in Grants Pass. Finally, she accepted a request to offer her styles in a local hair salon. She quickly outgrew this space, and opened a small 400 Sq ft boutique, hiring a staff and building fixtures with her husband. The success of this shoppe was fast and the customers lined up, literally, to shop in this small space. There were lines for the dressing rooms, and it became apparent that a larger space was a must. There was a prime space on the corner of town center, but the building was empty of tenants. The owner was able to work with the building owner to create a beautiful boutique, with luxurious and comfortable dressing rooms, a back area for stock and 1600 ft of retail space. She launched the current business at the current location in 2017, and customers have flocked to this unique and special boutique ever since. The formerly empty building is now fully leased, due to the popularity of this business, the anchor store: the humble business grown out of the loyalty of the customers. They experienced a minor setback from the pandemic in 2020, but recovered in the second half of 2021 and grew in 2022.

Market Competition and Expansion:

The staff is highly trained and an integral part of the business success. They are trained to offer kindness first, treating each customer with individualized guidance, and creating lasting relationships. Once a customer experiences the exceptional service, they become regulars and are extremely loyal. Word of mouth is the principal part of growth and advertising. There are a few stores in the area offering some options to choose from, however none rival this business, and most of are focused in specific and different product offerings. This store has been successful from its inception, focused on customer care, quality curated fashion at price points that reflect the demographic, service and the team of women who help clients build beautiful outfits, which turn into wardrobes consisted from this special boutique. This business has strong growth opportunities in both the brick and mortar segments, as well as website revenue. Even after being open since 2017, 50% of the boutique customers are new customers, primarily through word of mouth. The Website has incredible growth opportunity, especially with a new owner having time to focus on social media and SEO. This is a unique opportunity for a new business owner to walk into a profitable turn-key business, where the existing owner has been physically away from the business, and the exceptional staff has not only maintained, but grown the business.

Reason for Selling:

Retiring

Additional Details:

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