Barberitos - Franchise
Quick Summary
At Barberitos, we don’t cut corners - we dice ‘em fresh, in-house, every day. From fire-grilled chicken and hand-smashed guac to fresh-diced Pico and scratch-made salsas, we do things the real way. The better way. That means no microwaves, no freezers, no added MSG, and no high-fructose corn syrup - just real ingredients you can pronounce and bold flavors you won’t forget, Real. Fresh. Unapologetically Barbs.
Barberitos
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $350,000 | |
| Net Worth Required | $1,000,000 | |
| Total Investment | $506,000 - $720,000 | |
| Franchise Fee | $35,000 | |
| Financing Assistance | None | |
| Year Founded | 2000 | |
| # of Existing Units | 45 | |
| Franchising Since | 2002 | |
| Training & Support | Yes | |
| Home Office Location | Athens, GA | |
| Military/Veteran Promotion | Yes |
Available In These States:
- Overview
- Military & Veteran
- Testimonials
Barberitos - Franchise
Fresh Food. Bold Flavor. A Proven Franchise Opportunity.
Founded in Athens, Georgia, in 2000, Barberitos has been serving fresh, flavorful Southwest-inspired food for more than 25 years. The brand expanded beyond Georgia in 2002, introduced its flexible “Campus Barbs” concept in 2014, and joined the WOWorks family of better-for-you restaurant brands in 2022.
The Better Burrito
At Barberitos, freshness is more than a promise. It is how we operate. Our restaurants serve customizable burritos, bowls, tacos, salads, quesadillas and nachos made to order with:
- Fire-grilled proteins
- Scratch-made salsas and marinades
- Fresh-diced pico de gallo
- Hand-smashed guacamole
- High-protein, vegetarian, vegan and gluten-free options
With no microwaves, no freezers, no added MSG and no high-fructose corn syrup, Barberitos delivers real ingredients and bold flavors in a fast, convenient format.
Why Barberitos?
Barberitos combines a guest-first experience with the operational advantages of a quick-service restaurant model. Franchise owners benefit from:
- A recognizable and highly customizable menu
- Multiple revenue channels, including dine-in, takeout, digital ordering and delivery
- A flexible footprint, with a preferred restaurant size of approximately 1,800 to 2,200 square feet
- Ongoing menu and culinary innovation
- The experience and resources of the WOWorks family of brands
- Average net sales of $1,935,959 for top-quartile restaurants**
Comprehensive Training and Support
Franchise partners receive support throughout development, opening and ongoing operations, including:
- Development: Real estate, restaurant design and construction guidance
- Technology: Digital ordering, internal technical support, fully managed POS, network services and PCI compliance
- Operations and Training: WOW University, quality assurance, food safety, supply chain support, business planning and field coaching
- Marketing: Culinary innovation, grand opening support, digital marketing, social media, public relations and limited-time offer management
Our Ideal Franchise Partner
We are seeking community-minded entrepreneurs who are passionate about great food, exceptional guest experiences and operational excellence. Ideal candidates demonstrate strong leadership and business skills, follow established systems and standards, and have the financial resources and commitment required to develop and operate a successful restaurant. Multi-unit operators and experienced restaurant professionals are encouraged to explore the opportunity.
Real. Fresh. Unapologetically Barbs.
Buy 1, Get 2
No additional franchise fee to co-brand - add a second WOWorks concept to your deal for $0 extra FF. Plus half fees and half royalties across every deal size.
25% discount of the initial franchise fee
I’m not in the restaurant business. I’m in the business of having my friends over and serving them great food! If you come into one of our stores at lunch and dinner, you’ll see every type of person loves Barberitos.David Weeks
The food you’re served at lunch was chopped and cooked that morning. And that means a lot to us. That’s why we do this. They’re not just my managers. They’re not just my employees. They are my family as well!Martin Kohnen
