G.U.R.U. Fitness - Franchise
Quick Summary
G.U.R.U. Fitness is more than a gym — it’s a movement. Rooted in grit, transformation, and community, we help people grow stronger from the inside out. With a low-cost, high-impact studio model, this franchise opportunity empowers purpose-driven entrepreneurs to build a profitable business that changes lives.
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G.U.R.U. Fitness
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $50,000 | |
| Year Founded | 2017 | |
| # of Existing Units | 1 | |
| Training & Support | Yes | |
| Home Office Location | Lexington, KY | |
| Military/Veteran Promotion | Yes |
Available In These States:
- Overview
- Military & Veteran
- Video
G.U.R.U. Fitness - Franchise
G.U.R.U. Fitness isn’t just a gym — it’s a movement.
Founded by Dale Robinson in Frankfort, KY, GURU Fitness was built to change lives through grit, growth, and community. Today, the brand continues to transform lives in Lexington and beyond. Now, you can bring that impact to your own city.
With a total investment of $81K–$148K, GURU is one of the most affordable boutique fitness franchise opportunities on the market. Our proven, high-retention studio model offers strong margins and a lean operational structure — ideal for first-time or passion-driven entrepreneurs.
We don’t just hand you a logo and wish you luck. Every franchisee receives:
- Pre-opening support: training, location and lease guidance, and launch planning
- Complete equipment and fixture lists
- Branded marketing assets and in-studio graphics
- Your own unique local domain + digital presence
- Ongoing coaching, national campaigns, and growth support
We’re seeking driven, community-minded leaders with $50K+ in liquid capital and a passion for transformation — both personal and professional.
Backed by a powerful brand, clear systems, and a founder-led mission, GURU Fitness offers more than a business — it offers a legacy.
G.U.R.U. Fitness offers qualified veterans a 5% discount on the franchise fee.
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