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Hand & Stone Massage and Facial Spa - Franchise


Quick Summary

With 600+ units across North America, Hand & Stone Massage and Facial Spa makes luxury spa services, including massage, facial, and body slimming & toning, accessible to a broader clientele. Our business has multiple revenue streams, including a monthly membership model that forecasts recurring revenue. Over the past 20 years, we have diversified our spa offerings to appeal to a larger audience, with nearly 600,000 members and growing nationwide. We are looking for health and wellness advocates with sales or business management experience to develop the Hand & Stone footprint in our 1300+ available trade areas. We are also #1 in monthly memberships per spa and #1 in revenue with five available profit streams.

*Please contact "CM Franchise Consulting" to confirm the accuracy of any information provided on this page.

Hand & Stone Massage and Facial Spa
Business Cost, Fees & Facts for 2026

Minimum Cash Required $150,000
Training & Support Yes
Military/Veteran Promotion Yes

Available In These States:

We are currently accepting inquiries in these states:
  • AZ
  • CO
  • CT
  • DC
  • DE
  • FL
  • IA
  • ID
  • IL
  • IN
  • KS
  • KY
  • MA
  • MD
  • ME
  • MI
  • MN
  • MO
  • MT
  • NC
  • NE
  • NH
  • NM
  • NV
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • TN
  • TX
  • UT
  • VA
  • VT
  • WI
  • WV
  • Overview
  • Military & Veteran

Hand & Stone Massage and Facial Spa - Franchise

Thrive in the Health & Wellness Industry

With 600+ units across North America, Hand & Stone Massage and Facial Spa makes luxury spa services, including massage, facial, and body slimming & toning, accessible to a broader clientele. Our business has multiple revenue streams, including a monthly membership model that forecasts recurring revenue. Over the past 20 years, we have diversified our spa offerings to appeal to a larger audience, with nearly 600,000 members and growing nationwide. We are looking for health and wellness advocates with sales or business management experience to develop the Hand & Stone footprint in our 1300+ available trade areas. We are also #1 in monthly memberships per spa and #1 in revenue with five available profit streams.

Why Choose Hand & Stone

Hand & Stone’s proven business model is successful due to its multi-faceted approach. At our foundation, we offer our clients a monthly lifestyle membership program that empowers members to take charge of their wellness with regular rejuvenating massage and facial treatments at an accessible price point. To continue their wellness journey and to share it, we offer:

  • Membership Model with Recurring Revenue
  • Gift Cards
  • Retail Products
  • Service Upgrades
  • Non-member Services

Additionally, after multiple internal and external analyses, our real estate team has identified 1300 available trade areas across the country ready to be developed for a Hand & Stone location.

Training & Support

From pre-opening to grand opening and beyond, the Hand & Stone franchise team is with you every step of the way. The Hand & Stone franchise team offers real estate, project management, and construction & design services to make your new location the most inviting, luxurious wellness facility in your new community.

The Hand & Stone franchise training program includes a mix of virtual, classroom, and hands-on learning for your entire team. New Franchisee Training is a full week of learning at the Hand & Stone headquarters in Trevose, PA covering all facets of the business, including our company culture, operations & customer service, sales & marketing, and more. Our Manager Development Training is a four-day training session hosted by the Operations team that focuses on managerial roles & responsibilities for your new franchise business. Prior to opening, Hand & Stone corporate trainers will spend five days at your spa, with specialized training programs for massage therapists and licensed estheticians.

In-house Advertising Services

Hand & Stone franchisees benefit from advanced marketing support courtesy of our internal advertising agency, HSM Advertising. Our marketing and advertising team handles planning, creative and graphic design, branding, and digital marketing. You’ll be able to focus on running your business while we focus on getting customers in the door.

Ideal Candidate

Our ideal candidate is willing to work hard and is passionate about our mission to provide premium self-care services to everyone who can find success with Hand & Stone. We are looking for Health & Wellness advocates, current multi-unit franchisees of other brands, pivoting executives looking for their second act, Private Equity investors, and Veterans.


​​Hand & Stone proudly supports and welcomes Veterans to become franchise owners by offering a 20% discount off of the Initial Franchisee Fee.​

20% discount off of the Initial Franchisee Fee


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