Image360 - Graphics, Signage, Displays
Why Image360?
A quick look around your town will confirm that just about every local business needs to promote their brand and inform or direct their customers. Image360 Centers are uniquely positioned to meet their needs.
In one, convenient location, they’ll find the graphics, signage and displays they require. As a Center owner, you’ll be well positioned to provide everything from design and production to installation and service.
You’ll do it all, but you won’t do it alone. Our Franchise Members benefit from the unsurpassed support provided by Alliance Franchise Brands – a world leader in marketing and visual communications.
Meeting the Needs of a Significant and Growing Market
According to the U.S. Small Business Administration, there were 30.2 million small businesses of the type that Image360 Centers specialize in serving.
Of course, offices, schools, manufacturing plants, airports, construction sites, corporate events and countless others need new, replacement and temporary signage, too.
But, what’s the outlook for signage providers? The Pulse of the Industry Report by the International Sign Association offers an informed view.
Why are sign companies experiencing growth? Here are a few reasons the research participants cited:
- The construction industry is creating an increased need for signage
- Customers are growing and requiring new signage
- Boosted by tax code changes, the economy is increasing consumer confidence
- Investment for new business development, such as products, services, territories and/or staff
- Opportunities for large-scale projects
Initial Training
Everyone starts with a New Owner Training class at our Alliance University in Middle River, Maryland. It’s here that we teach you how to successfully run your new sign business. You’ll learn about:
- Advertising, marketing and promotion
- Business management, daily operations and product knowledge
- Customer service, sales processes and point-of-sale training
- Staffing, hiring practices and employee relations
- Sign-making skills, processes and opening package production equipment
- Web-based tools and support
- And more
The Ideal Candidate
No experience in signage or business is required. While Image360 Center owners are widely diverse in their experience, almost all share a number of common qualities. Most owners are:
- Outgoing - Always ready to shake a hand — and offer a business card — you should genuinely enjoy meeting the new people you’ll encounter at your Image360 Center, on sales calls, in service clubs, as a volunteer or even when waiting in line at the grocery store.
- Problem Solvers - Business owners, marketers, facility managers and event planners will come to you seeking better ways to promote, inform or direct. You’ll work with them to identify their needs, discuss their options graphics, signage and display options, and provide solutions.
- Attention to Detail - Meeting a prospect and making a sale is just the start of the process. Once you’ve gained an order, you’ll need to shepherd it through design, production, delivery or installation and, of course, billing!
- Multi-Taskers - While no Image360 Center owner can be expected to be an expert on every aspect of their Center’s operation, you’ll need to gain a working familiarity with them all.
- Persistent - To maintain a steady stream of revenue for your Image360 Center, you’ll need to pursue new prospects and follow-up with old clients to check on new opportunities, provide cost quotations and solicit orders. Your Image360 website and the digital marketing techniques we assist you with are key.